Price: [price_with_discount]
(as of [price_update_date] – Details)

[ad_1]

User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services (Management for
Professionals)

Product Review

Summary:

The book “User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services”
offers a comprehensive understanding of the role of psychology in designing and delivering successful digital
products and services. The author effectively explains how user experience directly impacts a brand’s image and
reputation. With insightful examples and practical tips, this book proves to be a valuable resource for anyone
involved in product management and design.

Pros:

• The book provides a deep understanding of the psychological aspects of user experience.
• The author presents real-life examples and case studies for better comprehension.
• The practical tips and strategies offered are highly applicable in the real world.
• The content is well-structured and easy to follow.
• The book emphasizes the importance of user-centered design in building successful digital products and
  services.

Cons:

• The content may appear too technical for readers without a background in psychology.
• The book primarily focuses on digital products and services, limiting its applicability to physical products.
• Some concepts could have been further explored for a deeper understanding.

Conclusion:

“User Experience Is Brand Experience” is a must-read for product managers, designers, and anyone involved in
creating digital products and services. By delving into the psychology behind user experiences, the book offers
valuable insights into building successful brands and creating meaningful connections with users. Despite a few
limitations, the book is highly informative and practical in guiding the development of user-centered digital
products and services.

FAQs:

1. Who is the target audience for this book?

The target audience primarily includes product managers, designers, marketers, and anyone involved in the
creation and management of digital products and services.

2. Does this book cover physical product design?

No, the book mainly focuses on the psychology behind designing successful digital products and services.

3. Is a background in psychology necessary to understand the content?

While it helps to have some knowledge of psychology, the book does a good job of explaining concepts in a
accessible manner for readers without a psychology background.

4. Can the tips and strategies be applied to other industries besides digital products and services?

While the book primarily focuses on digital products and services, many of the principles can be adapted and
applied to other industries as well.

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences.

Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a ‘UX identity scale’ by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.

Publisher ‏ : ‎ Springer; 1st ed. 2020 edition (21 Nov. 2019)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 193 pages
ISBN-10 ‏ : ‎ 3030298671
ISBN-13 ‏ : ‎ 978-3030298678
Dimensions ‏ : ‎ 15.6 x 1.27 x 23.39 cm

[ad_2]

#User #Experience #Brand #Experience #Psychology #Successful #Digital #Products #Services #Management #Professionals