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This Is Not a T-Shirt: A Brand, a Culture, a Community – a Life in Streetwear

Product Review

I recently had the chance to read “This Is Not a T-Shirt” by Bobby Hundreds, and I must say it is a must-read for anyone interested in streetwear fashion and its accompanying culture. This book offers a unique insight into the brand, The Hundreds, and the journey behind its success.

The book starts by recounting the author’s personal experiences and the challenges he faced while building The Hundreds from scratch. Bobby Hundreds passionately shares his creative process, discussing everything from sourcing materials to marketing strategies. This authenticity and transparency make the book incredibly relatable and inspiring for aspiring entrepreneurs.

Moreover, “This Is Not a T-Shirt” delves into the larger streetwear culture and explores the impact of fashion on society. The author discusses the influence of streetwear on music, skateboarding, and art, highlighting how these diverse elements come together to form a unique community. Through vivid storytelling and anecdotes, Bobby Hundreds successfully captures the essence of the streetwear movement.

One of the standout aspects of this book is the incorporation of beautiful visuals. The pages are filled with stunning photographs and illustrations, adding an extra dimension to the reading experience. These visuals not only showcase The Hundreds’ products but also provide a glimpse into the streetwear scene and its creative process.

Conclusion

In summary, “This Is Not a T-Shirt” is a captivating and insightful book that offers a deep dive into the streetwear industry and culture. Bobby Hundreds’ storytelling skills, combined with the visually appealing layout, make this book a pleasure to read. Whether you are a fashion enthusiast, an entrepreneur seeking inspiration, or simply curious about streetwear, this book is a valuable addition to your library.

FAQs

Q: Can I enjoy this book even if I’m not familiar with streetwear culture?

A: Absolutely! The book provides enough background information to understand the streetwear culture, making it accessible to readers who may not have prior knowledge.

Q: Is this book only for fashion enthusiasts?

A: While the book offers an in-depth exploration of streetwear fashion, it goes beyond that and appeals to a wider audience. Bobby Hundreds covers various aspects of entrepreneurship, creativity, and community-building, making it relevant for anyone interested in these topics.

Q: Are there any digital assets or exclusive content included with the book?

A: Unfortunately, there are no digital assets or exclusive content provided with the book. However, the captivating visuals within the book itself are well worth it.

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine “cool” coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. In This Is Not a T-Shirt, updated with a new introduction by the author plus a new 16-page full-color insert, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds–with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

Publisher ‏ : ‎ Picador; Reprint edition (3 Aug. 2020)
Language ‏ : ‎ English
Paperback ‏ : ‎ 352 pages
ISBN-10 ‏ : ‎ 1250619653
ISBN-13 ‏ : ‎ 978-1250619655
Dimensions ‏ : ‎ 13.51 x 2.51 x 20.96 cm

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#TShirt #Brand #Culture #Community #Life #Streetwear