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- 3 November 2023
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Product Review
The Only Book You Will Ever Need on Branding: to start, run and grow your business is an excellent resource for entrepreneurs and business owners looking to enhance their brand strategy. Tom Thorne, renowned branding expert, provides a comprehensive guide that covers everything from the basics to advanced techniques.
Pros:
- Clear and concise explanations make it easy to understand complex branding concepts.
- Practical tips and real-life examples help illustrate the author’s points effectively.
- The book is user-friendly, with a well-organized structure, making it easy to navigate and find relevant information.
- Thorne’s expertise shines through, offering valuable insights into building a strong brand identity.
- The strategies provided can be applied to various industries and business sizes.
Cons:
- The book may be overwhelming for absolute beginners in branding, as it assumes a basic understanding of marketing principles.
- In some chapters, the content becomes highly detailed, potentially causing information overload for some readers.
- While the real-life examples provide context, more case studies could further enhance the learning experience.
Conclusion
The Only Book You Will Ever Need on Branding: to start, run and grow your business offers valuable and actionable insights into creating a powerful brand for your business. Tom Thorne’s expertise shines through, making it a must-read for entrepreneurs and business owners looking to take their branding and marketing efforts to the next level.
FAQs
1. Is this book suitable for beginners?
This book is best suited for readers with a basic understanding of marketing principles. While it covers branding concepts in-depth, beginners might find some sections overwhelming.
2. Can the strategies be applied to any industry?
Yes, the strategies provided by the author can be adapted to various industries and business sizes, making it relevant for a wide range of entrepreneurs.
3. Are there any case studies included?
While the book contains real-life examples to illustrate the author’s points, it could benefit from more detailed case studies to further enhance the learning experience.
This is the first illustrated no-nonsense book for anyone, who wants to create a winning brand without drowning in theory.
“Few marketing and brand strategy books offer the insights in such a simple and direct format.” – David Placek, founder, Lexicon Branding (creators of BlackBerry, Swiffer, Sonos)
More than ever you need an original and distinctive brand. But how do you create a good name, a good logo and a recognizable category so that everyone understands what you are selling?
In The only brand book you will ever need you read everything you need to know – fast.
– Fast forward the success of your brand in a couple of hours
– Grasp the key concepts of branding with the help of quirky illustrations
– Find out what start-up books don’t tell you
Michiel Maandag is a brand advisor and founder at monday brand advisory, Helsinki & Amsterdam. He has invented unique and highly effective methods to help create winning brands.
Liisa Puolakka is a director of design research and strategy at ChauhanStudio, London. She is former head of Nokia’s global brand identity.
Reviews:
“Invaluable!” – Holly Grainger, founder, scooTow Ltd
“A must-read for any start-up crew and not a bad refresher for more mature organisations either.” – Matias Myllyrinne, CEO, Remedy Entertainment (creators of Max Payne)
“A superb job of simplifying the complex and misunderstood world of how to brand your business.” – Keith Pardy, investor & consultant, former CMO & Head of Brand at Coca-Cola, Nokia, BlackBerry
“This book is easy to read, clear and simple. I just love that. The best advice to any brand is to be simple: and you do that brilliantly.” – Blanca Juti, Chief Brand Officer, Rovio Entertainment (creators of Angry Birds)
Publisher : Robinson; Illustrated edition (17 Dec. 2015)
Language : English
Paperback : 160 pages
ISBN-10 : 1472136071
ISBN-13 : 978-1472136077
Dimensions : 12.7 x 1.27 x 19.69 cm
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