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The New Strategic Brand Management: Advanced Insights and Strategic Thinking

Product Review

Introduction

The New Strategic Brand Management: Advanced Insights and Strategic Thinking is an exceptional book that delves into advanced concepts and strategies for creating and sustaining brand equity. It provides insightful insights and practical guidance for individuals seeking to enhance their knowledge in this field.

Main Content

The book’s main strength lies in its ability to bridge theoretical knowledge with real-life examples and applications. It offers advanced insights into the strategic thinking and decision-making process involved in brand management. The content is well-structured, making it easy for readers to follow along and comprehend the ideas being presented.

One of the standout features of this book is the focus on the importance of brand equity and how it can be created and sustained over time. The authors provide a comprehensive framework that includes elements such as brand positioning, brand identity, and brand communication. This holistic approach enables readers to grasp the multiple facets that contribute to a successful brand strategy.

Furthermore, the book covers a wide range of topics related to brand management, including brand architecture, brand extensions, and brand measurement. It doesn’t shy away from addressing the challenges and potential pitfalls that organizations may encounter during these processes. The authors provide practical solutions and strategies to overcome such obstacles, enhancing the relevance and applicability of the content.

Conclusion

The New Strategic Brand Management: Advanced Insights and Strategic Thinking is a must-read for professionals and students in the field of marketing and brand management. Its comprehensive approach, practical examples, and strategic insights make it an invaluable resource for those seeking to enhance their brand management skills and knowledge. By reading this book, individuals can gain a deeper understanding of the complex dynamics involved in building and maintaining strong brands.

FAQs

Q: Is this book suitable for beginners in brand management?

A: While the book does delve into advanced concepts, beginners can still benefit from its content. The authors provide clear explanations and examples, making it accessible to readers with varying levels of expertise.

Q: Does the book provide real-life case studies?

A: Yes, the book includes numerous real-life examples and case studies that enhance the understanding of the concepts being discussed. These case studies provide practical insights into the application of strategic brand management.

Q: Is this book up-to-date with current industry trends?

A: Yes, the authors have ensured that the content is aligned with the latest industry trends and best practices. They also touch upon emerging trends and challenges faced by brands in the digital era.

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer.

The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself.

Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands.

This updated fifth edition builds on the book’s already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline.

With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.

ASIN ‏ : ‎ 0749465158
Publisher ‏ : ‎ Kogan Page; 5th edition (3 Jan. 2012)
Language ‏ : ‎ English
Paperback ‏ : ‎ 512 pages
ISBN-10 ‏ : ‎ 9780749465155
ISBN-13 ‏ : ‎ 978-0749465155
Dimensions ‏ : ‎ 18.8 x 2.7 x 24.5 cm

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