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Product Review – The Marketing HIGH GROUND series: Positioning Statements

Introduction

The Marketing HIGH GROUND series: Positioning Statements is a comprehensive guidebook that offers valuable insights on how to build, critique, and defend a positioning statement. As someone passionate about marketing, I found this book to be an essential resource for understanding and implementing effective positioning strategies.

Main Features

One of the standout features of this guidebook is its clear and concise explanations of the key concepts surrounding positioning statements. The authors have taken a complex topic and simplified it, making it accessible for both beginners and experienced marketers. The step-by-step guidance provided ensures that readers have a solid understanding of how to create compelling positioning statements.

Additionally, the book provides numerous real-world examples and case studies, which greatly enhance the learning experience. These examples help readers see how different companies have successfully implemented positioning strategies, and inspire creativity in crafting their own statements.

Conclusion

The Marketing HIGH GROUND series: Positioning Statements is a must-have resource for marketing professionals and students alike. With its comprehensive insights, practical examples, and easy-to-understand language, it is an invaluable tool for anyone looking to excel in their positioning efforts. Whether you are just starting out or want to refine your existing skills, this guidebook will undoubtedly help you achieve your goals.

FAQs

Q: Can this guidebook be useful for small businesses?

A: Absolutely! The principles and strategies discussed in this guidebook can be applied to businesses of all sizes. Small businesses, in particular, can benefit greatly from creating strong positioning statements to differentiate themselves in their respective markets.

Q: How long does it take to read this guidebook?

A: The Marketing HIGH GROUND series: Positioning Statements is a relatively short and concise book. On average, it can be completed within a few hours, depending on your reading speed. However, it is recommended to study and revisit certain sections to fully grasp the concepts and make the most out of the content.

Q: Can this guidebook be helpful for beginners with no prior marketing knowledge?

A: Absolutely! The guidebook starts with the basics and gradually introduces more advanced concepts. It is designed to be beginner-friendly and provides clear explanations to ensure even those with no prior marketing knowledge can benefit from it.

This min-guidebook is all about building, critiquing, and defending a POSITIONING STATEMENT – a critical tool for creating focused and impactful integrated marketing campaigns and programs.

The POSITIONING STATEMENT is the tool marketers depend on most to help them clearly and succinctly communicate how and why their product or service is best. Whether you are launching a new company, releasing a new product, or executing a new advertising campaign, the positioning statement is critical for the success of your marketing efforts. Without it, marketing and sales teams will not be aligned and your messaging will only add to the noise and confusion in the marketplace.

This tool is a seemingly simple fill-in-the-blanks sentence that clearly summarizes the target audience and the problem they are trying to solve, the most relevant benefits your product offers, and how and why your product is best when comparied to the nearest competitive alternatives. But don’t be fooled; creating a good positioning statement requires focus and direction.
This action-oriented guidebook offers the technique, template, and examples to lead you to the marketing high ground.

ASIN ‏ : ‎ B0079R10QK
Language ‏ : ‎ English
File size ‏ : ‎ 7020 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 56 pages

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