Innovation Management and New Product Development
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Management
Brand Management: Mastering Research, Theory and Practice
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Agencies & Brands in the Experience Economy: Management Organization
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Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice: Global Fashion Brand Management)
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Strategic Brand Management
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BRAND PERCEPTION MANAGEMENT: CULTURAL RELATIVITY IN BRAND PERCEPTION MANAGEMENT: PUBLIC RELATIONS AND BRAND PERCEPTION MANAGEMENT
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User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services (Management for Professionals)
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Personal Brand Management: Marketing Human Value (Management for Professionals)
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Vision, Mission, Values, Aspirations, Do They Matter?: A Business Professionals’ Guide to Drafting Vision/Mission Statements and Their Purpose in Modern … Tools (Management Guides and Tools)
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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