Brand Innovation in FMCG: Fast Moving Consumer Goods
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The COO Effects in Consumer Brand Perception and Evaluation Processes: A Qualitative Study
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The Consumer Mind: Brand Perception and the Implications for Marketers
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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
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HOW TO BUILD A BRAND – With Authenticity For Success: VOLUME 2: Understand Retailers, Direct To Consumer, Merchandising and Product Strategy
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Brand Psychology: Consumer Perceptions, Corporate Reputations
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