Brand Gap, The: Revised Edition (Aiga Design Press)
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Brand
Book of Branding – a guide to creating brand identity for startups and beyond
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Brand Style Guidelines for the New Entrepreneur: Brand Style Guidelines Workbook
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Brand Vision Cards: Brand Building Tool for Visionary and Strategic Thinking (Creative Thinker’s)
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Brand Positioning in Pharma
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The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!
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Who is your audience: Track and plan your brand audience
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Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand
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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication (European Advertising Academy)
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User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services (Management for Professionals)
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