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Product Review: Soled Out: The Golden Age of Sneaker Advertising (A Sneaker Freaker Book)

Introduction

Soled Out: The Golden Age of Sneaker Advertising is an incredible book that takes you on a journey through the rich history of sneaker advertising. As a sneaker enthusiast, this book is a must-have for any collector or fan of the culture. It is filled with stunning visuals and fascinating insights that will leave you craving for more.

Content

The book begins by diving into the origins of sneaker advertising, tracing back to the early 20th century. It explores the iconic campaigns, slogans, and images that have shaped the industry over the years. The author has done a fantastic job in curating a collection of rare and captivating advertisements that depict the evolution of sneaker culture.

Each chapter focuses on a specific era, highlighting the most influential brands and their marketing strategies. From Nike’s revolutionary “Just Do It” campaign to Adidas’ collaborations with legendary musicians, the book provides an in-depth analysis of how sneakers became more than just footwear and transformed into a cultural phenomenon.

Visuals

The visuals in this book are absolutely stunning. The high-quality prints and vibrant colors make every page a visual treat. You will find yourself getting lost in the advertisements, examining the intricate details, and relishing the nostalgia of classic sneaker designs. The layout and design of the book are well-thought-out, making it easy to navigate through different time periods and brands.

Conclusion

Soled Out: The Golden Age of Sneaker Advertising is a must-read for sneaker enthusiasts and anyone interested in the history of advertising. It offers a comprehensive look at how sneakers have become an integral part of popular culture. The book is a treasure trove of knowledge and a visual delight that will leave you inspired and craving for more.

FAQs

1. Is this book suitable for someone who is not a sneaker enthusiast?

Absolutely! Even if you are not deeply invested in sneaker culture, this book offers a fascinating insight into the evolution of advertising and the influence of sneakers on popular culture. It is an engaging read for anyone intrigued by the intersection of fashion, marketing, and history.

2. Are there any replicas of original advertisements included in the book?

Yes, the book includes reproductions of original sneaker advertisements from various time periods. These replicas add a nostalgic touch and provide an immersive experience for the readers.

3. Can I use this book as a reference for my research on sneaker culture?

Absolutely! Soled Out: The Golden Age of Sneaker Advertising is an excellent resource for anyone studying or conducting research on sneaker culture, marketing, or fashion history. The book offers valuable insights and a rich collection of primary sources that can enhance your research.

‘A veritable tome of sneaker history…backed by nearly a decade of research and discovery.’ – Hypebeast

A riotous, 720-page celebration of sneaker culture and sporting legends, as told through the medium of vintage print advertising

More than a decade in the making, Soled Out is the definitive – and only – collection of sneaker advertisements from the footwear industry’s golden age. Lovingly written and compiled by Simon ‘Woody’ Wood, founder of the legendary Sneaker Freaker magazine and author of The Ultimate Sneaker Book, this colossal volume combines nearly 900 vintage images with a punchy narrative full of insider stories and historical revelations.

Featuring the biggest brands, classic sneaker models, superstar athletes, and pop culture icons – from Adidas, New Balance, and Puma, to Asics, Pony, and Pro-Keds; the Nike Air Max and Converse All Star to New Balance 990 and Reebok Pump; Andre Agassi and Michael Jordan to Paula Abdul and MC Hammer – every page is laced with incredible graphics and unforgettable advertising slogans. Sit back and enjoy the spectacular scenery ahead as Soled Out powers through a 720-page marathon celebration of the rubber, leather, and mesh we wear on our feet.

From the Publisher

Publisher ‏ : ‎ Phaidon Press; 1st edition (20 Oct. 2021)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 720 pages
ISBN-10 ‏ : ‎ 1838663673
ISBN-13 ‏ : ‎ 978-1838663674
Dimensions ‏ : ‎ 24.13 x 5.4 x 32.26 cm

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