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Product Review: Investigating the Impact of Social Media on Brand Perception

Brand perception is crucial for any business, and in today’s digital age, social media plays a significant role in shaping it. In this review, we will discuss the impact of social media on brand perception, with a special focus on KFC.

Introduction

Social media platforms have become integral tools for businesses to engage with their audience. KFC, a renowned fast-food chain, recognizes the importance of social media marketing in shaping brand perception. Through their strategic campaigns and online presence, they aim to connect with their customers on a personal level.

Investigation

Our investigation focuses on the impact of social media on KFC’s brand perception. By analyzing data from various online platforms, including customer reviews, social media interactions, and sentiment analysis, we aim to determine how social media activities affect KFC’s brand perception.

Findings

Our research indicates that KFC’s social media efforts have had a positive impact on their brand perception. By actively engaging with their audience through interactive campaigns, responding to customer feedback, and showcasing their brand values, KFC has managed to create a positive image that resonates with their target market.

Conclusion

Based on our investigation, it is evident that social media marketing has a significant influence on brand perception. KFC’s success in leveraging social media platforms to connect with their customers has contributed to enhancing their brand image. It serves as a testament to the power of social media in cultivating positive brand perception.

FAQs

Q: How does social media marketing impact brand perception?

A: Social media marketing allows businesses to interact with their audience directly, which helps in shaping their brand perception. By showcasing their brand values, engaging in meaningful conversations, and responding promptly to customer feedback, businesses can enhance their brand image.

Q: What specific social media strategies did KFC adopt to improve brand perception?

A: KFC implemented various strategies, including interactive campaigns, influencer collaborations, and responding attentively to customer reviews and queries. They also focused on showcasing their commitment to quality, sustainability, and customer satisfaction, which helped shape a positive brand perception.

Q: How can businesses measure the impact of social media marketing on brand perception?

A: Businesses can measure the impact of social media marketing on brand perception through data analysis, including sentiment analysis of customer reviews, social media engagement metrics, and tracking changes in brand perception surveys or studies conducted at regular intervals.

Through the innovation in social media, marketing communication has become interesting, social, precise, interactive and personal. As compared to traditional media advertising consumers are now attracted by the communications through social networking sites. The main aim of the research is to investigate the impact of social media on consumer brand perception. For the purpose of research accomplishment case of KFC is taken. The results of the study proved that the social media has great influence on the perceptions of consumers regarding the brand and also social media marketing is effective in promoting brands. Also, social media marketing improves the image of brand, brand loyalty, brand commitment and brand awareness and ultimately results in creating positive perception regarding the brands on consumers mind. It is the author’s hope that marketing managers and professionals who work on this area will find this study informative and useful with managerial implications in it.

Publisher ‏ : ‎ LAP LAMBERT Academic Publishing (18 Oct. 2013)
Language ‏ : ‎ English
Paperback ‏ : ‎ 120 pages
ISBN-10 ‏ : ‎ 3659478296
ISBN-13 ‏ : ‎ 978-3659478291
Dimensions ‏ : ‎ 15.01 x 0.71 x 22 cm

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