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Product Review – Positioning-Roulette Method Cards

Introduction

The Positioning-Roulette Method Cards are an indispensable toolkit for brand positioning development. This toolkit offers a practical and systematic approach to creating a strong and effective brand position.

Main Features

• Comprehensive Set: The toolkit includes a wide range of method cards covering various aspects of brand positioning such as target audience analysis, competitive analysis, and brand differentiators.
• Easy-to-Use: Each method card provides step-by-step instructions, making it easy for even beginners to understand and apply the methods effectively.
• Versatile: The cards can be used individually or in combination, allowing users to tailor their approach based on their specific requirements and objectives.
• Practical Examples: The toolkit includes real-world examples to illustrate the application of each method, making it easier for users to relate to their own brand positioning challenges.
• Reusable and Durable: The cards are made from high-quality materials, ensuring long-term usability and durability.

Benefits

Using the Positioning-Roulette Method Cards provides several benefits:

• Efficiency: The toolkit streamlines the brand positioning development process, saving time and effort.
• Effectiveness: The systematic approach and practical methods increase the likelihood of creating a strong and differentiated brand position.
• Flexibility: The versatile nature of the toolkit allows for customization and adaptation to various industries and target markets.

Conclusion

The Positioning-Roulette Method Cards are an invaluable asset for any brand looking to develop a compelling brand position. With their comprehensive set of methods, ease of use, and practical examples, these cards offer a highly effective and efficient approach to brand positioning. Investing in this toolkit will undoubtedly lead to a well-defined and differentiated brand identity.

FAQs

Q: Are the Positioning-Roulette Method Cards suitable for both small and large businesses?

A: Yes, the cards are designed to cater to the needs of businesses of all sizes. Whether you are a small startup or a large corporation, these cards can help you develop a strong brand position.

Q: Can the Positioning-Roulette Method Cards be used for repositioning an existing brand?

A: Absolutely! These cards are equally effective for repositioning existing brands. The comprehensive set of methods and practical examples can guide you through the repositioning process with ease.

Q: Is there a user guide provided with the toolkit?

A: Yes, the Positioning-Roulette Method Cards come with a detailed user guide that provides additional tips and insights on how to make the most out of the toolkit.

The best-selling Positioning-Roulette method cards are a strategic idea generation tool developed to help marketers and entrepreneurs develop more insightful brand positioning platforms, brand positioning statements and brand stories, faster. They are sometimes referred to as the “Creative Whack Pack” of brand and marketing strategy. These method cards enable you to explore a positioning assignment from 26 different angles/perspectives that have been uncovered by analyzing over 1,200 award-winning case studies (Effies and such) of successful brand building. They are so powerful because they are rooted in the way people think, feel, learn, choose, and behave. The cards are a must-have for anyone in marketing, brand marketing and brand strategy involved in creating positioning platforms and brand propositions. The cards are in their second edition and are the perfect tool to complement the book “Positioning, the battle for your mind” by Al Ries and Jack Trout and any book about brand positioning and brand growth.
The deck consists of 26 cards, each featuring a different, proven successful strategy to position a brand or tell a brand story. Each card describes one of the 26 principles and includes a series of questions to inspire the user’s creative ideation process. They can be used by an individual trying to look at a problem from different perspectives or by a group as a workshop ideation tool and creative problem-solving tool.
The 26 “approaches” were identified by analyzing over 1200 case studies of succesful brand building (Effies, etc.). They are so effective and powerful because they are rooted on the way people think, feel, learn, do, choose, and behave.
The method cards will help you identify fresh insights and perspectives on how to position your brand and enable the user(s) to look at a positioning problem from every possible angle and therefore identify and evaluate every single positioning option available to their brand.
The cards were created by Ulli Appelbaum, the founder of brand research and strategy boutique First The Trousers and an award-winning marketing and brand strategist with over 20 years of experiences leading the strategy departments of some of the best advertising agencies in the world. He has contributed to 7 Effie awards and an ARF Ogilvy award for Excellence in Research.

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