Price: [price_with_discount]
(as of [price_update_date] – Details)

[ad_1]

Personal Brand Management: Marketing Human Value (Management for Professionals)

Review:

Personal Brand Management: Marketing Human Value is a must-read book for professionals looking to enhance their personal brand and effectively market their skills and expertise. The author provides valuable insights and actionable strategies to help individuals position themselves as unique and indispensable assets in the business world.

The book begins by explaining the concept of personal branding and its significance in today’s competitive landscape. It emphasizes the importance of identifying and showcasing one’s unique values, strengths, and qualities to stand out from the crowd. The author provides real-life examples and case studies to illustrate how personal branding can lead to professional success.

One of the strengths of this book is its practical approach. The author not only discusses the theoretical aspects of personal branding but also provides step-by-step guidelines on how to develop a personal brand strategy. From crafting a compelling elevator pitch to building an online presence, the book covers various aspects of personal branding in a comprehensive manner.

Furthermore, the author highlights the significance of consistent communication and networking in personal brand management. The book offers valuable tips on how to leverage social media platforms and professional networks to enhance one’s visibility and establish meaningful connections with industry influencers.

Conclusion:

Personal Brand Management: Marketing Human Value is an invaluable resource for professionals seeking to differentiate themselves in the corporate world. The book provides practical techniques and strategies to develop and promote a strong personal brand, allowing individuals to effectively market their expertise and advance their careers.

FAQs:

1. Who should read this book?

This book is highly recommended for professionals from all industries who want to enhance their personal brand and improve their career advancement opportunities.

2. Are the strategies mentioned in the book applicable to both online and offline personal branding?

Yes, the book covers both online and offline methods of personal branding. It provides guidance on building a strong online presence as well as strategies for effective in-person networking.

3. Can beginners in personal branding benefit from this book?

Absolutely! The book is written in a clear and accessible manner, making it suitable for individuals new to personal branding. It provides a solid foundation and practical tips for beginners to get started on their personal branding journey.

This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines.
Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism.
The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.

ASIN ‏ : ‎ B0876RRW4C
Publisher ‏ : ‎ Springer; 1st ed. 2020 edition (15 April 2020)
Language ‏ : ‎ English
File size ‏ : ‎ 1329 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 182 pages

[ad_2]

#Personal #Brand #Management #Marketing #Human #Management #Professionals