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Product Review: Obviously Awesome

Introduction

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It is a must-read book for anyone involved in product marketing and positioning. This book by April Dunford provides valuable insights and practical strategies to effectively position your product or service in the market to attract and retain customers.

Content

The book is well-structured and covers a range of topics related to product positioning. April Dunford takes a comprehensive approach in explaining the key concepts, starting from understanding the market and competition to crafting a compelling positioning statement. She provides real-world examples, case studies, and practical exercises that make it easy to apply the concepts in a practical setting.

Writing Style

Dunford writes in a clear and engaging manner, making complex ideas easy to understand. The book is filled with anecdotes and personal experiences, which bring life to the topics discussed. She avoids excessive jargon, making the book accessible to both beginners and experienced marketers.

Conclusion

Obviously Awesome is an invaluable resource for anyone who wants to excel in product positioning. Dunford’s expertise shines through in this comprehensive guide that provides actionable insights and strategies. Whether you are a product manager, marketer, or business owner, this book will help you craft a positioning strategy that sets your product apart and resonates with your target audience.

FAQs

Q: Is this book suitable for beginners?

A: Yes, Obviously Awesome is suitable for beginners as well as experienced marketers. The author explains the concepts in a clear and straightforward manner, making it easy for anyone to understand and apply them.

Q: Are there any downloadable resources provided?

A: Yes, the book includes links to downloadable resources on the author’s website. These resources are useful for further understanding and applying the concepts discussed in the book.

Q: Is the book relevant for all industries?

A: Absolutely! The principles and strategies discussed in Obviously Awesome can be applied to any industry or market. The book provides a solid foundation that can be tailored to specific industries and products.

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.

So what is it? April Dunford, positioning guru and tech exec, will enlighten you.

Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.

Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:

– The Five Components of Effective Positioning
– How to instantly connect an audience to your offering’s value
– How to choose the best market for your products
– How to use three distinct styles of positioning to your advantage
– How to leverage market trends to help buyers understand why making a purchase is important right now

Whether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.

Publisher ‏ : ‎ Ambient Press (14 May 2019)
Language ‏ : ‎ English
Paperback ‏ : ‎ 202 pages
ISBN-10 ‏ : ‎ 1999023005
ISBN-13 ‏ : ‎ 978-1999023003
Dimensions ‏ : ‎ 13.97 x 1.3 x 21.59 cm

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