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Product Review: Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition

Overall Rating: 4.5/5

Pros:

• Comprehensive guide for creating iconic brand identities
• Rich with industry examples and case studies
• Easy to understand language, suitable for beginners
• Beautifully designed and visually appealing
• Includes practical exercises to apply knowledge

Cons:

• Some concepts might be repetitive for experienced designers
• Does not delve deeply into technical aspects of logo design

Conclusion

Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition is an excellent resource for individuals interested in logo design or branding. The book provides a comprehensive overview of the process involved in creating iconic brand identities. The author, David Airey, does an excellent job of explaining complex concepts in a language that is easy to understand, making it suitable for beginners in the field.

The book is filled with numerous industry examples and case studies, allowing readers to gain insights from successful brands. The visual layout is stunning, making it a pleasure to read and explore. Additionally, the inclusion of practical exercises throughout the book helps readers apply the knowledge they’ve gained.

While Logo Design Love offers a wealth of information, it might not provide much new insight for experienced designers, as some concepts discussed are common knowledge within the industry. Additionally, individuals seeking in-depth technical knowledge about logo design might find the book lacking in that aspect.

Overall, Logo Design Love: A Guide to Creating Iconic Brand Identities is a highly recommended book for anyone looking to understand the intricacies of logo design and branding. It serves as both an educational tool and a source of inspiration for aspiring designers.

FAQs

1. Is this book suitable for beginners in logo design?

Yes, this book is written in an easy-to-understand language, making it suitable for beginners.

2. Does the book provide practical exercises?

Yes, the book includes practical exercises that allow readers to apply the knowledge they’ve gained.

3. Is this book only about logo design or does it cover branding as well?

Logo Design Love covers both logo design and branding. It provides a comprehensive guide to creating iconic brand identities.

4. Does the book focus on technical aspects of logo design?

No, this book focuses more on the creative and conceptual aspects of logo design rather than technical details.

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

In Logo Design Love, you’ll learn:

Best practices for extending a logo into a complete brand identity systemWhy one logo is more effective than anotherHow to create your own iconic designsWhat sets some designers above the rest31 practical design tips for creating logos that last

From the brand

Trusted books and eBooks written by graphics professionals for the creative at heart. Peachpit has always been committed to developing new ways to share information and make lifelong learning as accessible and engaging as possible.

What is Peachpit?

Peachpit Press has been training and inspiring creative people since 1986

Who are Peachpit books for?

Our books offer unique strengths and style of instruction for graphics professionals and students alike

What can I expect from Peachpit?

Step-by-step explanations, timesaving techniques, savvy insider tips, and expert advice

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Publisher ‏ : ‎ Peachpit Press; 2nd edition (20 Aug. 2014)
Language ‏ : ‎ English
Paperback ‏ : ‎ 242 pages
ISBN-10 ‏ : ‎ 0321985206
ISBN-13 ‏ : ‎ 978-0321985200
Dimensions ‏ : ‎ 17.78 x 1.09 x 22.61 cm

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