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- 4 November 2023
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Innovation Management and New Product Development
About the Product
Innovation Management and New Product Development is a comprehensive guide that offers valuable insights and practical strategies for effectively managing innovation within organizations. It covers various aspects of the innovation process, including idea generation, product concept development, market analysis, and commercialization.
Pros
- Provides a clear understanding of the innovation management process
- Offers real-world examples and case studies for better comprehension
- Includes practical tools and frameworks to facilitate new product development
- Addresses the importance of market research and customer insights
- Written in a concise and engaging manner
Cons
- May require prior knowledge of basic business concepts
- Could benefit from more in-depth analysis of certain topics
- Some readers may prefer more visual aids and diagrams
Conclusion
Innovation Management and New Product Development is an invaluable resource for professionals, entrepreneurs, and students aspiring to enhance their innovation management skills. With its practical approach and comprehensive coverage, this book provides actionable strategies that can be applied in various industries to drive successful new product development. Despite a few minor shortcomings, its well-structured content and real-world examples make it a highly recommended read.
FAQs
Q: Does this book only focus on product development?
A: No, this book covers a broader perspective of innovation management, including idea generation, market analysis, and commercialization. While product development is a significant part, it emphasizes the entire innovation process.
Q: Is this book suitable for beginners?
A: While some prior knowledge of basic business concepts would be beneficial, the book does explain key concepts in a concise and accessible manner, making it suitable for beginners who are interested in innovation management and new product development.
Q: Are there any online resources available to supplement the book?
A: Yes, the author provides access to additional online resources, including case studies, frameworks, and templates to further enhance the learning experience and practical application of the concepts discussed in the book.
Explore key concepts of managing innovation and engage with latest developments in the field
Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.
Pearson, the world’s learning company.
From the Publisher
Publisher : Pearson; 7th edition (28 Dec. 2020)
Language : English
Paperback : 568 pages
ISBN-10 : 1292251522
ISBN-13 : 978-1292251523
Dimensions : 19.05 x 2.16 x 24.64 cm
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#Innovation #Management #Product #Development
