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Identity Designed: The Definitive Guide to Visual Branding
Introduction
Identity Designed is a comprehensive guidebook that delves deep into the world of visual branding. Authored by David Airey, an acclaimed designer and author, this book provides a wealth of insights, examples, and practical advice to help businesses create a strong and memorable brand identity.
Content
This book covers a wide range of topics related to visual branding, including logo design, typography, color theory, materials, and more. Each section is well-structured and easy to follow, making it suitable for both beginners and experienced designers.
What sets Identity Designed apart is the inclusion of 23 in-depth case studies from successful branding projects around the world. These case studies offer invaluable real-world examples and serve as a source of inspiration for anyone involved in the branding process.
Design and Layout
The design of Identity Designed is sleek and modern, mirroring the principles it teaches. The layout is clean and organized, with ample white space and clear headings, allowing readers to easily navigate through the book and find the information they need.
Conclusion
Identity Designed: The Definitive Guide to Visual Branding is a must-have resource for anyone working in the field of branding and design. Whether you are a business owner looking to enhance your brand identity or a designer seeking practical tips and inspiration, this book has got you covered. With its comprehensive content, real-world case studies, and pleasing design, Identity Designed is a valuable addition to any professional library.
FAQs
1. Is this book suitable for beginners?
Yes, Identity Designed is suitable for both beginners and experienced designers. It provides a solid foundation in visual branding principles while also offering advanced insights and case studies.
2. How many case studies are included?
Identity Designed includes 23 in-depth case studies from successful branding projects around the world.
3. Can I find practical advice and tips in this book?
Absolutely. In addition to theoretical concepts, this book offers practical advice and tips that can be directly applied to your own branding projects.
Perfect for students of design, freelancers, and entrepreneurs looking to expand their understanding of effective design in business, Identity Designed is the definitive guide to brand identities.
Identity Designed is redefining what it is to have a brand identity. Written by best-selling writer and renowned designer, David Airey, this book includes a substantial collection of high-caliber projects from a variety of the world’s most talented designers and design studios.
You will see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. This manual doesn’t stop there, though. You will also see how to conduct research, define strategy, generate ideas, develop touchpoints, implement a style guide, and future-proof your designs.
Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Publisher : Rockport Publishers; Illustrated edition (3 Jan. 2019)
Language : English
Hardcover : 240 pages
ISBN-10 : 1631595946
ISBN-13 : 978-1631595943
Dimensions : 22.23 x 2.54 x 26.04 cm
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