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Product Review – How Brands Grow: What Marketers Don’t Know

Introduction

How Brands Grow is a groundbreaking book that uncovers the secrets of successful marketing. Written by Byron Sharp, this book challenges conventional marketing wisdom and provides valuable insights for marketers looking to expand their brand’s reach.

Content

The book dives deep into the principles of marketing and offers evidence-based theories that debunk many common myths. Sharp’s research tackles important topics such as consumer behavior, brand loyalty, targeting strategies, and long-term effectiveness.

One of the most compelling aspects of How Brands Grow is how it challenges the notion that loyal customers are the key to a brand’s success. Sharp argues that reaching a larger market share by targeting light buyers can be far more beneficial for long-term growth.

Pros

• Well-researched and evidence-based
• Offers fresh perspectives on marketing
• Practical advice that can be implemented
• Makes a compelling case against common marketing misconceptions
• Written in an engaging and accessible manner

Cons

• Some theories presented may be controversial
• May not fully address the needs of niche marketing
• Could benefit from more real-world case studies

Conclusion

Overall, How Brands Grow is a must-read for marketers who want to challenge traditional marketing strategies and gain a competitive edge. It debunks many myths and provides evidence-based insights that can lead to successful brand growth. While it may not cover every marketing situation, its theories and principles provide a solid foundation for marketers to think differently and drive results.

FAQs

1. Is this book suitable for beginners in marketing?

Yes, How Brands Grow is suitable for both beginners and experienced marketers. It presents concepts in a clear and accessible manner without assuming prior knowledge.

2. Can the strategies in this book be applied to any industry?

While the strategies in the book are applicable to most industries, the examples and case studies primarily focus on consumer goods. However, the underlying principles can still be adapted to fit other sectors.

3. Does the book provide actionable steps?

Yes, How Brands Grow doesn’t just present theories, but also offers practical advice and actionable steps that marketers can implement in their strategies.

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Publisher ‏ : ‎ Oxford University Press; 1st edition (11 Mar. 2010)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 246 pages
ISBN-10 ‏ : ‎ 0195573560
ISBN-13 ‏ : ‎ 978-0195573565
Dimensions ‏ : ‎ 23.37 x 2.29 x 16 cm

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