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- 19 October 2023
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Hello, My Name is Awesome: How to Create Brand Names That Stick
Product Review
I thoroughly enjoyed reading “Hello, My Name is Awesome: How to Create Brand Names That Stick”. The author provides valuable insights and practical advice on the art of brand naming. Here’s my review of the book:
- Well-researched and informative content
- Easy to understand and implement concepts
- Real-world examples that illustrate key points
- Engaging writing style that keeps you hooked
- Provides a step-by-step guide to creating memorable brand names
- Offers useful tips and exercises to brainstorm creative name ideas
- Practical strategies to ensure brand names resonate with the target audience
- Helpful insights on trademark issues and domain name availability
Conclusion
“Hello, My Name is Awesome: How to Create Brand Names That Stick” is a must-read for anyone involved in branding and marketing. Whether you are a startup founder or a seasoned marketer, this book provides a wealth of knowledge and actionable advice to create brand names that leave a lasting impact. I highly recommend it.”
Frequently Asked Questions
- Q: Is this book suitable for beginners?
- Q: Does the author provide examples of successful brand names?
- Q: Can I use the strategies in this book for naming a personal brand?
A: Absolutely! The book covers the basics of brand naming, making it accessible and helpful for beginners.
A: Yes, the author includes numerous real-world examples to illustrate the principles and techniques discussed.
A: Definitely! The strategies and exercises outlined in the book can be applied to personal branding as well.
The ultimate guide to naming your product or business has been updated throughout with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.
Too many new companies and products have names that look like the results of a drunken Scrabble(R) game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone–even noncreative types–can create memorable and effective brand names.
This new edition has been updated with 50 percent new material, including:
1. A new chapter called, “Corporate Creativity,” which gives examples of how companies from LinkedIn to McDonald’s are using creative names around the office to add personality to everything from cafeterias to conference rooms.
2. Three times the number of resources personally vetted by the author to ensure that they provide crucial, accurate, and useful information for naming purposes
3. New and compelling stories and examples of both winners and losers in the naming game and what happened
Remaining intact and completely unchanged will be Watkins’s sense of humor and wit.
Publisher : Berrett-Koehler Publishers; Reprint edition (1 Oct. 2019)
Language : English
Paperback : 144 pages
ISBN-10 : 1523099984
ISBN-13 : 978-1523099986
Dimensions : 14.12 x 1.12 x 21.59 cm
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