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Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging
Product Review:
I recently had the opportunity to use Give & Get Employer Branding’s book, “Repel the Many and Compel the Few with Impact, Purpose and Belonging.” As someone deeply invested in employer branding and talent acquisition, I found this book to be incredibly insightful and comprehensive.
The book covers various aspects of employer branding, offering valuable insights and practical strategies to build a compelling employer brand. It explores the importance of creating a strong impact, incorporating purpose, and fostering a sense of belonging within the organization.
The authors have done an excellent job of explaining complex concepts in a clear and concise manner. They provide real-life examples and case studies that help in understanding the practical application of the strategies discussed. The book also emphasizes the significance of aligning the employer brand with the overall business strategy.
One aspect that I particularly appreciated about this book is its focus on the importance of authenticity and transparency in employer branding. The authors highlight the need for organizations to genuinely communicate their values, culture, and opportunities to attract and retain top talent.
Conclusion:
Overall, Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging is a must-read for professionals involved in employer branding and talent acquisition. The book provides valuable insights and practical strategies that can help organizations build a strong and authentic employer brand.
FAQs
1. Who is the target audience for this book?
The book is primarily targeted towards professionals involved in employer branding, talent acquisition, and human resources. However, individuals interested in understanding the importance of building a strong employer brand may also find it useful.
2. Is this book suitable for beginners in employer branding?
Yes, the book provides a comprehensive overview of employer branding, making it suitable for beginners. It explains key concepts and provides practical strategies that can be implemented by individuals new to this field.
3. Does the book include any templates or frameworks?
Yes, the book includes several templates, frameworks, and checklists that can be used as practical tools to develop and implement an effective employer branding strategy.
In today’s fiercely competitive job market, with the balance of power squarely in job-seekers’ hands, how can organizations attract and retain the most talented candidates—and the best additions to their culture?
The answer may surprise you. The most effective employer brands don’t attract candidates; they repel them.
Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You’ll learn how to create a “smart filter,” elevate your organization’s strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates’ minds like never before.
Publisher : Houndstooth Press (5 Mar. 2020)
Language : English
Paperback : 352 pages
ISBN-10 : 1544507062
ISBN-13 : 978-1544507064
Dimensions : 13.97 x 2.24 x 21.59 cm
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