Price: [price_with_discount]
(as of [price_update_date] – Details)

[ad_1]

From Brand Vision to Brand Evaluation – Product Review

About the Book

The book “From Brand Vision to Brand Evaluation” provides valuable insights into the branding process and how it is crucial for businesses to establish a strong brand identity. The author presents a step-by-step approach that helps businesses create an effective brand strategy, execute it, and evaluate its success. With numerous real-world examples and case studies, this book offers practical guidance for both brand managers and marketing professionals.

Pros

• Clear and concise explanations of branding concepts
• Easy-to-follow step-by-step approach
• Relevant real-world examples and case studies
• Practical guidance for brand managers and marketing professionals
• Addresses brand evaluation, an often overlooked aspect

Cons

• Does not cover advanced branding strategies
• Some concepts may be basic for experienced marketers

Conclusion

“From Brand Vision to Brand Evaluation” is a highly recommended resource for individuals and businesses looking to build and strengthen their brand. It offers practical insights and a systematic approach that can be easily implemented. Although it may lack advanced strategies, it serves as a solid foundation for anyone starting their branding journey.

FAQs (Frequently Asked Questions)

Q: Who is the target audience for this book?

A: The book is primarily targeted towards brand managers and marketing professionals, but it can also benefit business owners and individuals interested in understanding the branding process.

Q: Is this book applicable to all industries?

A: Yes, the concepts and principles discussed in the book can be applied across various industries. However, some industry-specific examples may not be covered.

Q: Does this book provide practical exercises?

A: Yes, the book includes practical exercises and case studies to help readers apply the concepts discussed.

Seeing the world’s biggest brands gain ground over the world’s markets, you can’t deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.

This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.

ASIN ‏ : ‎ B0B5FMXM6R
Publisher ‏ : ‎ Routledge; 3rd edition (15 July 2010)
Language ‏ : ‎ English
File size ‏ : ‎ 42968 KB
Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
Text-to-Speech ‏ : ‎ Enabled
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe

[ad_2]

#Brand #Vision #Brand #Evaluation