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- 30 October 2023
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Product Review: Fashion Branding and Communication: Core Strategies of European Luxury Brands
Author: Palgrave Studies in Practice: Global Fashion Brand Management
I recently had the opportunity to read “Fashion Branding and Communication: Core Strategies of European Luxury Brands” and I must say, it exceeded my expectations. This book dives deep into the world of fashion branding and provides comprehensive insights into the core strategies employed by European luxury brands.
Content: The book covers various aspects of fashion branding, starting from understanding brand identity to effective communication strategies. It beautifully illustrates how luxury brands effectively position themselves in the market by emphasizing exclusivity, craftsmanship, and heritage. The in-depth case studies on renowned European luxury brands provide valuable real-world examples that further enhance the learning experience.
Writing Style: The writing style of the book is scholarly and authoritative. The authors are highly knowledgeable in the field and it reflects in their precise explanation of concepts and strategies. Despite the academic tone, the book remains accessible to both industry professionals and fashion enthusiasts looking to understand the intricacies of luxury brand management.
Visuals: The book is well-designed with visually appealing images and illustrations that complement the content. The inclusion of eye-catching visuals enhances the reader’s engagement and makes the learning experience more enjoyable.
Conclusion
“Fashion Branding and Communication: Core Strategies of European Luxury Brands” is a must-read for anyone interested in the world of fashion branding. Whether you are a student, industry professional, or simply someone passionate about luxury brands, this book provides valuable insights and a holistic understanding of the core strategies employed by European luxury brands. The combination of in-depth case studies, scholarly writing style, and visually appealing illustrations make it an excellent resource for enhancing your knowledge in this domain.
FAQs
Q: Is this book suitable for beginners in fashion branding?
A: Yes, this book provides a solid foundation in fashion branding and covers the core strategies in a comprehensive manner, making it suitable for beginners.
Q: Does this book focus only on European luxury brands?
A: While the main focus is on European luxury brands, the principles and strategies discussed can be applied to luxury brands worldwide.
Q: Are there any practical activities or exercises included in the book?
A: No, this book primarily focuses on theoretical concepts and strategies. However, the in-depth case studies provide practical insights into real-world brand management practices.
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
ASIN : B0718YNLN2
Publisher : Palgrave Pivot; 1st ed. 2017 edition (26 April 2017)
Language : English
File size : 5463 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 270 pages
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