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Product Review – Everyday Communication Strategies

Introduction

Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand is a must-have resource for anyone looking to improve their communication skills and protect their brand image. This comprehensive guide offers invaluable strategies and techniques to effectively manage common communication issues that can lead to a crisis.

Content

The book covers a wide range of pertinent topics, including conflict resolution, crisis communication, reputation management, and effective messaging. Each chapter is well-structured and provides practical advice on handling various communication challenges that individuals and businesses often encounter.

The author presents real-life case studies and examples throughout the book, which further enhance the reader’s understanding of the concepts discussed. The inclusion of these practical examples makes it easy for readers to grasp the strategies and immediately apply them in their own lives or organizations.

Conclusion

Everyday Communication Strategies is a highly informative and valuable resource that equips readers with effective communication tools to prevent crises and protect their brand. Whether you are a business owner, a public relations professional, or an individual seeking to hone your communication skills, this book offers practical advice and actionable strategies that will undoubtedly lead to positive outcomes and improved brand reputation.

FAQs

Q: Who is the intended audience for this book?

A: The book is suitable for a wide audience, including business professionals, public relations practitioners, marketers, and individuals seeking to improve their communication skills.

Q: Are the strategies in this book applicable to different industries?

A: Yes, the strategies presented in this book are applicable to various industries and sectors. The principles and techniques discussed can be adapted to different contexts.

Q: Is this book suitable for beginners in communication management?

A: Absolutely! The book is written in a clear and accessible manner, making it suitable for beginners who want to learn communication strategies to protect their brand and prevent crises.

Protect your brand’s reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.

For most companies and communicators, dealing with a full-blown crisis is few and far-between. But there are still everyday problems, challenges and incidents to be faced, including customer complaints, campaign failure, staff comments and online criticism. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing your business and damaging consumer confidence. It provides a blueprint to help you move from identification to intervention to action. The book explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity. It also explains how to build resilience and make effective decisions under pressure.

The book contains tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. Everyday Communication Strategies is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm.

From the Publisher

Publisher ‏ : ‎ Kogan Page; 1st edition (3 Nov. 2022)
Language ‏ : ‎ English
Paperback ‏ : ‎ 262 pages
ISBN-10 ‏ : ‎ 1398606979
ISBN-13 ‏ : ‎ 978-1398606975
Dimensions ‏ : ‎ 15.8 x 1.6 x 23.39 cm

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