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- 31 October 2023
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Disruptive Branding: How to Win in Times of Change
Overview
Disruptive Branding is a phenomenal book that offers profound insights into navigating the ever-changing landscape of branding. Written by an industry expert, it provides practical strategies and actionable advice for businesses striving to succeed in today’s dynamic market.
Pros
- Engaging and well-researched content
- Clear and concise writing style
- Offers real-world examples and case studies
- Provides step-by-step guidelines for implementing branding strategies
- Includes useful tips for effectively managing brand perception
Cons
- The book might be too advanced for beginners in branding
- Could include more illustrations and visual aids
Conclusion
In conclusion, Disruptive Branding is a must-read for any business looking to thrive amidst constant change. Its invaluable insights and practical advice will empower brands to effectively adapt their strategies and stay relevant in evolving markets. Despite some minor drawbacks, this book provides immense value and is highly recommended for professionals in the branding industry.
FAQs
Q: Is this book suitable for beginners?
A: Disruptive Branding might be more beneficial for individuals with some prior knowledge or experience in branding. Beginners might find some parts challenging to grasp.
Q: Does the book include visual illustrations?
A: While the book does contain examples and case studies, it could benefit from additional visual aids to enhance the understanding of the concepts presented.
Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are able to survive disruption by disrupting themselves; companies that can’t do this will leave themselves ripe for disruption. Disruptive Brandingis a practical guide, demonstrating how to harness change to power your brand’s survival and ensure growth in a transforming world. It will help ambitious, courageous and aspirational organizations to define their compelling brand strategies, design powerful brand experiences and innovate new brand-led products and services.
Disruptive Branding tells the stories of businesses that have succeeded in managing the forces of disruption. From Nintendo fighting off its competition by re-imagining gaming, to Airbnb redefining what it means to travel, modern day brands are thinking faster and smarter than ever before. This book identifies the strategies and designs that some of the world’s most successful brands use to stay one step ahead of the curve. It is an invaluable resource for brands working to withstand disruption – or even become disruptors themselves.
Publisher : Kogan Page; 1st edition (3 Aug. 2019)
Language : English
Paperback : 264 pages
ISBN-10 : 0749484063
ISBN-13 : 978-0749484064
Dimensions : 16 x 1.5 x 23.5 cm
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