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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding

Introduction

Designing Brand Identity is an incredibly insightful and comprehensive guide that delves deep into the world of brands and branding. With its wealth of knowledge, practical examples, and step-by-step instructions, this book is a must-have for anyone involved in the branding industry.

Pros

• Extensive coverage of branding principles
• Captivating case studies from renowned brands
• Clear and concise explanations in each chapter
• Useful templates and tools for brand development
• Includes a section on digital branding

Cons

• Some concepts may be complex for beginners
• Could include more real-life examples
• Lacks a dedicated section on measuring brand performance

Conclusion

Designing Brand Identity offers an impressive amount of information about building and managing successful brands. The book’s blend of theory and practical examples makes it accessible to both seasoned professionals and beginners in the field of branding. This comprehensive guide is an invaluable resource for anyone looking to enhance their knowledge and skills in brand development.

FAQs

Q: Is this book suitable for beginners?

A: While some concepts may be challenging for beginners, the book provides clear explanations that can help newcomers grasp the fundamentals of branding.

Q: Does it cover digital branding?

A: Yes, Designing Brand Identity includes a section specifically dedicated to digital branding, offering insights into the modern landscape of brand development.

Q: Are there any practical resources included?

A: Absolutely! The book provides various templates and tools that can be directly implemented for brand development and management.

Q: Is there a section on measuring brand performance?

A: Unfortunately, there is no dedicated section on measuring brand performance, which could be a slight limitation for those seeking a more comprehensive analysis in this area.

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.

It’s harder than ever to be the brand of choice―in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes.

The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives.

Organized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes:

Over 100 branding subjects, checklists, tools, and diagramsMore than 50 all-new case studies that describe goals, process, strategy, solutions, and resultsNew content on artificial intelligence, virtual reality, social justice, and evidence-based marketingAdditional examples of the best/most important branding and design work of the past few yearsOver 700 illustrations of brand touchpointsMore than 400 quotes from branding experts, CEOs, and design gurus

Whether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.

Publisher ‏ : ‎ Wiley; 6th edition (24 Mar. 2024)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 352 pages
ISBN-10 ‏ : ‎ 1119984815
ISBN-13 ‏ : ‎ 978-1119984818

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