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Designing Brand Experience: Creating Powerful Integrated Brand Solutions – A Product Review

Introduction

Designing Brand Experience: Creating Powerful Integrated Brand Solutions is a comprehensive book written by author Dalkir El-Husseini. This book provides valuable insights and strategies for creating strong and impactful brand experiences in today’s competitive market.

Review

Pros:

• Well-researched and backed by examples from real-life case studies.
• Offers a systematic approach to developing brand experiences.
• Provides practical tips and tools for implementing brand strategies.
• Easy to understand, suitable for both beginners and experts.
• Beautifully designed with visually appealing illustrations and graphics.

Cons:

• Some chapters may require prior knowledge of branding concepts.
• More industry-specific examples could have been included.
• The font size is slightly small and may strain the eyes during prolonged reading.

Conclusion

Designing Brand Experience: Creating Powerful Integrated Brand Solutions is a highly recommended book for anyone involved in the field of marketing, branding, or design. The author presents a comprehensive and practical guide to develop impactful brand experiences. Its rich content, supported by real-life case studies, helps readers understand the importance of branding and provides valuable insights for creating successful brand solutions. Despite a few minor drawbacks, the book offers a wealth of knowledge and inspiration.

FAQs

Q: Is this book suitable for beginners?

A: Yes, the book is suitable for both beginners and experts. It provides a systematic approach to develop brand experiences and includes practical tips and tools to implement brand strategies.

Q: Are there any industry-specific examples?

A: While the book primarily focuses on general branding concepts, it does include several case studies from different industries, which provide a broader understanding of the subject.

Q: Is the font size suitable for comfortable reading?

A: While the font size is slightly small, it is still legible. However, individuals with eyesight issues may find it straining during prolonged reading sessions.

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In today’s competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.

ASIN ‏ : ‎ 1401848877
Publisher ‏ : ‎ CENGAGE Delmar Learning; New edition (2 Sept. 2005)
Language ‏ : ‎ English
Paperback ‏ : ‎ 224 pages
ISBN-10 ‏ : ‎ 9781401848873
ISBN-13 ‏ : ‎ 978-1401848873
Dimensions ‏ : ‎ 19.69 x 1.27 x 24.77 cm

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