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- 21 October 2023
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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Introduction
I recently had the opportunity to read “Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit” and I must say it exceeded my expectations. This book provides valuable insights and practical strategies for managing customer experience and maximizing profitability.
Content
The book covers various aspects of creating and delivering a compelling value proposition. It explains why having a strong value proposition is crucial for any business and how it can differentiate you from your competitors. The author also dives into customer experience management, emphasizing the importance of understanding customer needs, managing touchpoints, and creating memorable experiences.
Highlights
- The book offers real-life examples and case studies, making it easy to grasp the concepts and apply them in real-world scenarios.
- The author provides step-by-step guidance on building a value proposition that resonates with customers and drives profitability.
- The chapters on managing touchpoints and creating memorable experiences are particularly insightful and provide actionable strategies.
Conclusion
“Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit” is a must-read for any business owner or marketer looking to enhance their competitive edge. The practical advice and strategies shared in this book can have a significant impact on customer satisfaction and profitability. I highly recommend it to anyone striving to create long-term customer value.
FAQs
Q: Is this book suitable for beginners?
A: Yes, the book is written in a clear and concise manner, making it accessible to beginners. The concepts are well-explained, and the author provides practical examples to help readers understand and apply the concepts effectively.
Q: Is the book relevant to different industries?
A: Absolutely. The principles and strategies discussed in the book are applicable to businesses across various industries. The author focuses on the fundamental aspects of value proposition and customer experience management, making it adaptable to different business contexts.
Q: Can I implement the strategies outlined in the book right away?
A: Yes, the book provides actionable strategies that can be implemented immediately. The author breaks down the process and offers practical advice to ensure a smooth implementation. However, keep in mind that adapting the strategies to your specific business might require some customization.
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Reviews
‘This book is essential reading for strategic marketers and those involved with setting go-to-market and product strategy. If you really want to generate returns on your activities, don’t invest in any programmes without reading this book first. In my view it perfectly balances a practical hands-on approach, depth of content, and critically – is peppered with relevant case studies. For me, the most compelling part of the approach is the way it neatly dovetails strongly into The Challenger Sale approach. In my experience it’s essential to understand and craft your total value proposition first as this provides the ideal baseline from which sales can tailor their Challenger stories for maximum resonance’. — Greg Wilson – European & UK Strategic Development Manager, Canon Europe
‘Don’t invest in any marketing, go-to-market or customer experience programmes without first taking on board the approaches in this book.’ — Les Mara – BPO Head of Europe, HP
‘Value propositions are the most useful selling tools marketing has ever created, although – up until now – there’s been very little advice to help salespeople use them. Here, for the first time, the authors have given us a comprehensive and practical guide that fills a real need.’ –Neil Rackham, Author of Spin Selling and Visiting professor at Portsmouth and Cranfield Business Schools.
‘Ninety percent of directors don’t know what the components of a strategy are (HBR 2008). Even fewer know what a value proposition is, yet it’s this which makes the difference between success and failure. At last there is now a practical and very readable book spelling out how to build a value proposition. I commend this book to you.’ –Professor Malcolm McDonald, Emeritus Professor, Cranfield University School of Management.
Publisher : Kogan Page; First Edition (10 Jan. 2009)
Language : English
Paperback : 232 pages
ISBN-10 : 0749455128
ISBN-13 : 978-0749455125
Dimensions : 16.5 x 2.01 x 23.5 cm
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