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- 19 October 2023
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Creating a Brand Identity: A Guide for Designers
Product Review
I recently got my hands on the book “Creating a Brand Identity: A Guide for Designers” and I must say it exceeded my expectations. As a graphic designer, I’m always looking for resources that can enhance my skills and knowledge in the field of brand identity.
What I liked most about this book is its comprehensive approach. The author covers not only the design aspect but also delves into the psychology and marketing principles behind creating a successful brand identity. It provided me with a deeper understanding of how to create compelling logos and effectively market them.
The book is filled with stunning examples of successful brand identities, which serve as great inspiration. The step-by-step processes and practical tips provided throughout the book are invaluable for both beginners and experienced designers. The author’s writing style is engaging and easy to follow, making it a pleasure to read.
Another noteworthy aspect is the inclusion of case studies, where the author analyzes real-life examples of brand identity projects. Learning from real-world scenarios helped me grasp the concepts better and apply them in my own work.
Conclusion
“Creating a Brand Identity: A Guide for Designers” is a must-have resource for graphic designers and marketers alike. It covers all the essential elements required to create a strong brand identity, and the practical examples make it easy to implement the concepts. I highly recommend this book to anyone looking to improve their skills in logo design and marketing.
FAQs
Is this book suitable for beginners?
Yes, this book is beginner-friendly. It provides clear explanations and step-by-step instructions, making it easy for beginners to understand and apply the concepts.
Does the book only focus on logo design?
No, the book goes beyond just logo design. It covers all aspects of creating a brand identity, including logo design, marketing strategies, and understanding the psychology behind branding.
Are there any practical examples included?
Yes, the book includes numerous practical examples and case studies to illustrate the concepts discussed. These examples help in better understanding and applying the principles in real-world scenarios.
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Publisher : Laurence King Publishing; 1st edition (18 Jan. 2016)
Language : English
Paperback : 160 pages
ISBN-10 : 1780675623
ISBN-13 : 978-1780675626
Dimensions : 19.69 x 1.27 x 23.5 cm
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