Price: [price_with_discount]
(as of [price_update_date] – Details)

[ad_1]

Who is this book for? This book is tailored for professionals in the fields of graphic design, branding design, visual design, UI/UX, business administration, brand management, public relations, architecture, interior design, content marketing, and communication design. It is also an informative read for young design and business graduates or students who wish to explore the world of branding. Lastly, this book is also crafted in a simple non-design language for people from all scores of life to explore the world of branding and how brands are established over time.

How to read this book? You can skim through the entire book to find your exact interest and read it separately. You can also read the book in a continuous flow to start by understanding the need for branding and then to creating brand assets. What value will this book bring you? You’ll realize branding is not just the brand logo, some business cards or your letterhead. You’ll realize the amount of time and effort that goes into building a powerful brand that creates a legacy. You’ll realize that branding for products is totally different from service or design. Lastly, you’ll come across some definitive actionable steps to build your own brand.

From the Publisher

Why should anyone read this book on branding?

This book is a comprehensive guide to the first steps you need to build your own brand. It gives you insights into why you need branding and not just marketing for your products and services and will give you a step-by-step approach to craft your own brand strategy and further a brand logo.

Prominent Topics Covered in the Book – Part 1

Brand Strategy

Without a solid brand strategy in place before you begin with the visual elements of brand, you need to strategize how you will portray your brand to the world. You need to pave the path before you can smoothly walk on it. You need to realise that strategy is the single most important step in the entire branding process.

Listening for Your Brand

You cannot start building a brand with your personal biases. You need to listen to what perception people already have for your business. You need to listen to your teams, your friends, your mentors, and anyone who has been associated with your business.

Uncommon Denominator

You need your brand to stand out from the competition in the market. We live in a world of abundance and to stand out from the crowd you need to conduct adequate market research and identify your true distinguishing factor, your uncommon denominator that attracts the attention of your audience in the crowd.

Brand Character

Your brand needs to be as alive as you are. It needs a character and a personality for people to truly associate with it. Once you’ve given a character to your brand, you’ll realise how easy it will become to communicate your brand’s message to the right audience, at the right place, in the right moment.

How will this book benefit you in the long run?

As your brand evolves, you need to make sure all your day-to-day activities are aligned with the brand values and the strategy you had prepared in the branding phase. I have seen companies derail from their brand and when you do that, you’ll need this book to remind you and even go for a rebrand.

Prominent Topics Covered in the Book – Part 2

Brand’s Benefit Ladder

Brand’s evolve as market scenarios change and people’s lifestyles change. Your brand needs to consider a benefit ladder in your brand’s strategy which will help you keep up with the market changes and the disruptions in the world.

Wordmark as Brand Logo

In this book, you’ll get a step-by-step approach and understanding of wordmarks as successful brand logos. You’ll not only get the insight from visual design standpoint but also a research standpoint wherein you’ll see how wordmarks can be beneficial for your brands in the initial stages.

Monogram as Brand Logo

From wordmarks, we’ll move onto monograms which will help complicate brand names to be simplified and resonated amongst the audience in a memorable manner. We’ll see what makes a monogram successful in communication and how to create one from scratch.

Icon as Brand Logo

Lastly, we’ll see how illustrations, icons, and symbols can be leveraged to create powerful brand logos which can spark a unique brand identity in the consumer’s minds. We’ll look at some secret ingredients for making a successful icon logo and a step-by-step approach to creating one.

What I need you to do once you’ve read this book?

First, I need you to take out a moment from your busy life and tell me what value the book brought to your lives. Second, I want you to take the first step towards creating your first brand by crafting a brand strategy and ending with a brand logo. Play around with the learnings from this book.

ASIN ‏ : ‎ B08VDGBSHX
Language ‏ : ‎ English
File size ‏ : ‎ 3291 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 169 pages

[ad_2]

#BYOB #Building #Brand #Branding #Designers #Brand #Strategy #Identity #Assets #Logo #Design #Blogging #Marketing