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Building Your Brand Assets
Product Review
Introduction
Building Your Brand Assets is an exceptional guide that helps businesses establish a compelling and cohesive brand
identity. This comprehensive package offers valuable insights and practical tips related to brand name, story,
color, typography, tone of voice, imagery, illustrations, iconography, and style guide. Whether you are a startup
or an established company, this product is a must-have to create a strong and recognizable brand presence.
Brand Name
The guide starts by emphasizing the importance of choosing an impactful brand name. It provides strategies, examples, and
techniques to brainstorm unique and memorable names that effectively reflect your brand’s identity. The step-by-step
approach ensures that your brand name resonates with your target audience and leaves a lasting impression.
Story
A brand story plays a vital role in establishing an emotional connection with customers. This product equips you
with the tools to craft a compelling brand story that captivates your audience and differentiates you from
competitors. It provides guidance on structuring narratives and incorporating key elements that make your brand
story authentic and engaging.
Color, Typography, and Imagery
Visual elements are fundamental in brand recognition. Building Your Brand Assets offers in-depth explanations and
practical advice on choosing the right combination of colors, typography, and imagery that align with your brand’s
personality. It demonstrates how these elements work harmoniously to create a consistent and visually appealing
brand presence across all media platforms.
Tone of Voice
Establishing a consistent tone of voice is crucial in conveying your brand’s personality and values. This product
provides valuable insights on developing a brand tone that resonates with your target audience. Tips and examples
help you strike the right balance between professional, conversational, and persuasive language, ensuring your brand
communicates effectively and builds trust with customers.
Illustrations, Iconography, and Style Guide
Incorporating striking illustrations and iconography can enhance brand recognition and visual appeal. This product
offers guidance on creating and utilizing these elements effectively. Additionally, it provides a comprehensive
style guide that acts as a reference manual for maintaining consistency in brand assets across different marketing
materials.
Conclusion
Building Your Brand Assets is a invaluable resource for businesses aiming to establish a strong and memorable brand
identity. It covers all essential aspects of brand development, from the initial naming process to creating a
cohesive visual and verbal presence. By following the guidance provided in this package, businesses can elevate
their branding efforts and make a lasting impact on their target audience.
FAQs
Q: Is this guide suitable for both startups and established companies?
A: Absolutely! Whether you are a startup trying to establish your brand or an established company looking to
rebrand, this guide caters to all businesses.
Q: Can this product help me create a unique brand personality?
A: Yes, definitely! Building Your Brand Assets offers strategies and techniques to help you define and communicate
your brand’s personality effectively, allowing you to stand out in the market.
Q: How can this guide benefit my business?
A: Building Your Brand Assets equips you with the necessary knowledge and tools to create a strong, cohesive, and
memorable brand identity. By implementing the recommendations in this guide, you can build brand recognition,
establish emotional connections with customers, and differentiate yourself from competitors.
Your brand is and should be unique. It should stand out from others in a similar business or service. What makes your brand so different? It’s your unique promise and value that you provide to your customers and clients. But how do you communicate this to your potential network? Through branding.
Like humans, brands have a character. Like us, they need to have a style, a dressing sense, and a style of communication to grab people’s attention. In this book, we’ll get into the depth of each of the brand assets from brand name, story, logo, colors, typography, tone of voice, imagery, iconography, illustrations to compiling them in a holy brand style guide. It’ll be an exciting journey.
If you’re a brand strategist, marketer, brand agency team member, at a manager post, a business owner, or an entrepreneur looking to establish your business as a brand, this is for you. If you’re a young design or business graduate struggling to understand the practical applications of your theory classes in Branding and Marketing, this is for you. If you’re a 9-5 stuck employee at a stressful job and willing to set up your own business or brand but don’t have the capital to invest in building your brand, this will help you construct it.
In the last book, ‘BYOB Building Your Own Brand’, we talked about the first steps towards creating a brand strategy, value proposition statement, brand character, and the various types of brand logos. This book is a continuation of where we left in the last book. Although you can read it without going through the previous book, I would recommend you to read it too if you wish to gain a better foundation in brand building. Here we will understand what a particular brand asset is used for, how it needs to be created, where it should be used, and how to make it a successful brand asset that evokes a strong brand recall in the minds of your audience.
All the chapters are supported by examples from brands all over the world. The last chapter focuses on compiling the valuable brand assets in the form of a style guide with guidelines, descriptions, information, standards, best practices, do’s and don’ts, and instructions for anyone who will be involved in brand building exercises.
A strong visual identity is the need for a modern brand to evolve in this digital era and a necessity for a legacy brand to continue growing business. Over 90% of businesses around the world today depend on highly aesthetical and meaningful visual communication. How do we achieve this? With all the visual and emotional clutter filling the digital space and no one really looking at your advertisements anymore? How do we attract people and hook them to your brand?
We do it by providing them value. Value through an exclusive visual means of communication. Obviously, there’s something particular about how your brand dresses up to perform in front of your audience. These accessories it wears are your brand’s assets and, in this book, you’ll discover how to make them.
From the Publisher
Learn all you need to build a strong visibility for your brand!
This book is a short read for high-performing individuals and achievers who are looking for a comprehensive guide to build brand assets. It will help you understand the need for each brand asset and some secrets on making a successful one in no time.
Brand Assets covered in the book – Part 1
Brand Name
Just like your name is the most important part of your identity, your brand’s name is equally important. Your brand is as alive as you are. Are you putting enough effort into the creation of your brand’s name?
Brand Story
Human beings are inherently story tellers. We love a good story. We associate ourselves with stories. We are surrounded by stories. If your brand is growing without any background story to intrigue the audience, it’s performance will be bleak and without any human touch.
Brand’s Tone of Voice
Like your cousin’s way of talking or your teacher’s cold way of talking to you students, your brand needs a way of talking too. To make your brand alive, you need to give it a voice. Your brand needs to speak to the audience on your behalf.
Brand’s Logo
We connect with symbols and images which establish an association with someone or something we already hold in our memories. Your brand needs a quick to grasp symbol to communicate the values it holds.
How will this book help you?
This book will give you a quick, comprehensive insight into creating successful brand assets for any brand, be it your own or a client you’re working with. We’re surrounded by millions of half-baked brands because they focus on the wrong stuff. Here we’ll focus on the right stuff.
Brand Assets covered in the book – Part 2
Brand’s Colour
Colour creates a strong emotional response in our minds without our conscious effort. Leverage this emotional response through a strong choice of colours for your brand.
Brand’s Typography
Typography is the art of inducing design with words and communicating messages in a unique evocative manner. Your brand needs a unique typography manual aligned to the strategy and brand values.
Brand’s Illustrations
Reinforce your brand’s visual communication through patterns and illustrations which can be aligned with the brand values. People can be influenced greatly by displaying these illustrations and expand your brand’s identity.
Brand’s Style Guide
Great you’ve creating a bunch of brand assets with guidelines and systems. Now you need to enforce these guidelines on a daily basis in your business. To ensure everyone on the team is aligned to this activity, you need to compile everything in a style guide.
What I need you to do after you’ve read the book?
First, I need you to take out a moment from your busy lives and tell me what you liked about the text in the book. Second, I want you to stop overthinking and get on with creating a bunch of brand assets for your personal or professional brand. Don’t worry if it’s not perfect. Just make the move!
ASIN : B092TT9PGP
Language : English
File size : 11648 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 153 pages
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