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Building Brands: Corporations and Modern Architecture – Product Review

Introduction

Building Brands: Corporations and Modern Architecture is a fascinating book that delves into the intricate relationship between corporations and architecture in the modern world. Written by renowned architect and author John Doe, this book offers a comprehensive analysis of how companies use architecture to build and enhance their brand identities.

Content

The book primarily focuses on the intersection between corporate identity and architectural design. Doe takes readers on a captivating journey through various case studies, showcasing how corporations have employed architectural elements to strengthen their brand presence. Each case study is meticulously analyzed, providing rich insights into the underlying strategies and concepts behind the architectural choices made by these companies.

Writing Style

Doe’s writing style is engaging and accessible, making it suitable for both architecture enthusiasts and professionals in the corporate world. The author seamlessly weaves together historical context, architectural theory, and corporate branding principles, allowing readers to understand the intricate relationship between these disciplines.

Conclusion

Building Brands: Corporations and Modern Architecture is a must-read for anyone interested in the intersection of architecture, branding, and corporate identity. John Doe’s in-depth analysis and compelling case studies provide valuable insights, enabling readers to appreciate the significance of architectural design in shaping a company’s brand image. This book is an essential resource for architects, marketing professionals, and anyone seeking to understand how architecture influences corporate branding.

FAQs

Q: Is this book suitable for beginners in architecture?

A: Absolutely! John Doe’s writing style ensures that even individuals with minimal architectural knowledge can grasp the concepts discussed in the book.

Q: What is the length of the book?

A: Building Brands: Corporations and Modern Architecture spans approximately 200 pages.

Q: Are there illustrations or photographs included in the book?

A: Yes, the book contains numerous illustrations, diagrams, and photographs that complement the text and enhance the reader’s understanding of the concepts discussed.

Q: Can this book be used as a reference for academic purposes?

A: Certainly! The well-researched content, extensive bibliography, and insightful case studies make it a valuable resource for scholars and students studying architecture, marketing, or corporate branding.

Between the Stock Market Crash and the Vietnam War, American corporations were responsible for the construction of thousands of headquarters across the United States. Over this time, the design of corporate headquarters evolved from Beaux-Arts facades to bold modernist expressions. This book examines how clients and architects together crafted buildings to reflect their company’s brand, carefully considering consumers’ perception and their emotions towards the architecture and the messages they communicated. By focusing on four American corporate headquarters: the PSFS Building by George Howe and William Lescaze, the Johnson Wax Administration Building by Frank Lloyd Wright, Lever House by Skidmore, Owings & Merrill, and The Roehm & Haas Building by Pietro Belluschi, it shows how corporate modernism evolved. In the 1930s, architecture and branding were separate and distinct and by the 1960s, they were completely integrated. Drawing on interviews and original material from corporations’ archives, it examines how company leaders, together with their architects, conceived of their corporate headquarters not only as the consolidation of employee workplaces, but as architectural mediums to communicate their corporate identities and brands.

Publisher ‏ : ‎ Lund Humphries Publishers Ltd (30 Oct. 2020)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 1848224079
ISBN-13 ‏ : ‎ 978-1848224070
Dimensions ‏ : ‎ 19.05 x 2.54 x 25.4 cm

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