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- 4 November 2023
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Product Review: Brands: Meaning and Value in Media Culture
Introduction
Brands: Meaning and Value in Media Culture is a thought-provoking book that delves deep into the significance of brands in today’s media-driven society. This book provides valuable insights into the role and impact brands have on our culture and the value they hold in shaping consumer behavior. Whether you are a marketer, a student, or simply interested in understanding the power of brands, this book is a must-read.
Features and Benefits
- Comprehensive analysis of brands in media culture
- Insightful case studies and examples
- Clear and engaging writing style
- Explores the socio-cultural implications of brands
- Provides a deep understanding of consumer behavior
Conclusion
Brands: Meaning and Value in Media Culture stands out as a compelling examination of the role brands play in our society. Its in-depth analysis and real-world examples make it an enlightening read for anyone interested in the subject. The book successfully explores the multifaceted nature of brands and how they shape our perceptions, preferences, and behavior. It offers valuable insights that can be applied by marketers, researchers, and individuals keen on understanding the evolving consumer landscape.
FAQs
Q: Who should read this book?
A: This book is highly recommended for marketers, students of marketing and media, branding professionals, and anyone interested in the influence of brands on our culture.
Q: Does this book focus on specific types of brands?
A: Brands: Meaning and Value in Media Culture covers a wide range of brands, including both consumer and corporate brands, with a focus on their significance in media culture.
Q: Are there any additional resources included in the book?
A: Yes, the book provides extensive references and recommended reading suggestions for further exploration of the topic.
Q: Is this book accessible for non-experts?
A: Absolutely! The author presents the content in a clear and engaging manner, making it easily comprehensible even for readers with limited prior knowledge of the subject.
Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy; the first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics to present the first systematic theory of brands: the brand as a key institution in information capitalism. It includes chapters on:
consumptionmarketingbrand managementonline branding the brand as informational capital.
Richly illustrated with case studies from market research, advertising, shop displays, mobile phones, the internet and virtual companies, this outstanding book is essential reading for students and researchers of the sociology of media, cultural studies, advertising and consumer studies and marketing.
Publisher : Routledge; 1st edition (8 Dec. 2005)
Language : English
Paperback : 180 pages
ISBN-10 : 0415347165
ISBN-13 : 978-0415347167
Dimensions : 15.6 x 1.04 x 23.39 cm
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#Brands #Meaning #Media #Culture
