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- 20 October 2023
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Brand Perception: An Emotional Approach – Product Review
Introduction
Brand Perception: An Emotional Approach is an exceptional book that delves into the importance of emotion in building successful brands. The author’s approach and insights make it a valuable resource for anyone interested in understanding consumer behavior and creating effective branding strategies.
Content Highlights
- The book provides a comprehensive overview of the role emotions play in shaping consumers’ perceptions of a brand.
- The author explores various emotional triggers and how they can be leveraged to create strong emotional connections with customers.
- Real-world case studies are used throughout the book, offering practical examples of successful emotional branding campaigns.
- The author also discusses the potential pitfalls of emotional branding and provides strategies to mitigate risks.
- The content is well-structured and easy to follow, making it accessible to both marketing professionals and newcomers to the field.
Conclusion
Brand Perception: An Emotional Approach is a must-read for marketers and entrepreneurs aiming to build powerful brands. By understanding and effectively utilizing emotional triggers, this book serves as a guide to create lasting connections with customers. The insights provided by the author will undoubtedly make a significant impact on any branding strategy.
FAQs
Q: Who should read this book?
A: This book is suitable for marketers, brand managers, entrepreneurs, and anyone interested in understanding the emotional aspects of branding.
Q: Is this book based on extensive research?
A: Yes, the author substantiates the content with research findings and industry examples, making it a credible and informative resource.
Q: Can this book be beneficial for small businesses?
A: Absolutely! Small businesses can greatly benefit from the strategies and insights outlined in this book, as emotional branding is essential for building brand loyalty and differentiation regardless of company size.
Emotions stimulate minds faster than the rational thoughts. Consumer behavior can be easily driven by use of effective emotions. Rational thoughts lead to interest by effective use of emotions leads to sales. Rational marketing tends to focus on more of utility and informative methods where as emotional marketing tends to connect with the emotions of the consumer. The emotional branding strategy not tends to attack the wallet of the consumer but it rather tries to make an emotional connection with him which has a strong and long lasting impact on the minds and heart of the consumer which helps in perpetual brand loyalty. Positive emotional appeals in advertising helps in arousing brand interest and to increase brand recalling but Negative emotional appeals also evokes excitement and temptations to use the product and induces to make purchase decisions.
Publisher : LAP LAMBERT Academic Publishing (27 Feb. 2023)
Language : English
Paperback : 112 pages
ISBN-10 : 6206146723
ISBN-13 : 978-6206146728
Dimensions : 15 x 0.66 x 22 cm
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