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- 22 October 2023
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Product Review – “Brand Innovation: Impulse für das Markenmanagement von morgen” (German Edition)
Pros:
- Provides insightful ideas and innovation strategies for brand management
- Offers a comprehensive understanding of the future of branding
- Written in clear and concise language
- Includes real-world examples and case studies
Cons:
- May not be suitable for beginners in brand management
- Some concepts may require prior knowledge about branding
Conclusion:
“Brand Innovation: Impulse für das Markenmanagement von morgen” is a highly valuable book for professionals in the field of brand management. It provides fresh insights and innovative strategies for enhancing brand value in the ever-changing business landscape. Although it may not be suitable for beginners due to its advanced concepts, experienced practitioners will greatly benefit from the practical examples and deep understanding it offers. Overall, this book is an essential resource for anyone looking to stay ahead in brand management.
FAQs:
1. Is this book only available in German?
Yes, “Brand Innovation: Impulse für das Markenmanagement von morgen” is currently only available in German.
2. Can beginners in brand management benefit from this book?
This book may be challenging for beginners as it assumes prior knowledge about branding. It is more suitable for experienced professionals seeking advanced insights.
3. Are there any practical examples in the book?
Yes, the book includes various real-world examples and case studies to illustrate the discussed concepts and strategies.
4. Will this book help me understand the future of branding?
Absolutely! “Brand Innovation: Impulse für das Markenmanagement von morgen” offers a comprehensive understanding of the future trends and developments in branding, equipping readers with the knowledge they need to navigate the evolving brand landscape.
Wie schaffen es Marken, auch in Zukunft relevant zu sein? Wer sind die Käufer von morgen, und was wollen sie? Wie verändern sich Märkte und deren Regeln? Welche Weichen müssen Unternehmen jetzt stellen?
Das Buch hinterfragt grundlegende Paradigmen der Markenführung und beleuchtet erkennbare Entwicklungen. Im Mittelpunkt stehen zentrale Schlüsselbegriffe, wie:
– Agilität
– Automatisierung
– Content
– Daten
– E-Commerce
– Moralisierung
– Prototyping
– Purpose
– Regionalität
– Relevanz
– Targeting
– Value
– Vertrauen
– VoiceVon ihnen ausgehend werden Ideen und Modelle für die Markenführung entwickelt und konkrete Ansatzpunkte für die Markenarbeit der Zukunft aufgezeigt.
ASIN : B08YFK66D9
Publisher : Schffer-Poeschel Verlag; 1. Auflage 2019 (14 Nov. 2019)
Language : German
File size : 21624 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Not Enabled
Sticky notes : On Kindle Scribe
Print length : 526 pages
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