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- 24 October 2023
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Brand Gap: Revised Edition – Product Review
Introduction
The Brand Gap: Revised Edition is an essential book for anyone interested in the world of branding and design. Written
by Marty Neumeier and published by AIGA Design Press, this book provides valuable insights and knowledge about creating
successful brands.
Overview
In this revised edition, Marty Neumeier explores the gap that exists between business strategy and design. The book
helps readers understand the importance of bridging this gap to create a successful and memorable brand.
Key Features
- Clear and concise explanations of branding concepts
- Real-life examples and case studies to illustrate key points
- Insights into the process of creating a brand strategy
- Practical tips for effective brand communication
Pros
- Easy to understand language, suitable for beginners
- Well-structured and organized content
- Provides actionable advice for branding professionals
- Includes visual examples for better understanding
- Revised edition with updated and relevant content
Cons
- May lack in-depth analysis for advanced branding professionals
- Focuses more on conceptual aspects rather than practical implementation
- Does not delve into digital branding in detail
Conclusion
The Brand Gap: Revised Edition is an excellent resource for individuals and professionals seeking a comprehensive
understanding of branding. While it may not cover advanced topics extensively, it effectively presents the core
concepts and strategies for successful branding. Whether you are starting your branding journey or looking to
enhance your existing skills, this book is a valuable addition to your collection.
Frequently Asked Questions
1. Is this book suitable for beginners?
Yes, the book is written in an easy-to-understand language, making it accessible for beginners.
2. Does the revised edition offer new content?
Yes, the revised edition includes updated and relevant content to reflect the current branding landscape.
3. Can this book be used as a guide for practical branding implementation?
While it provides valuable insights, the book primarily focuses on the conceptual aspects of branding rather than
practical implementation.
4. Is digital branding covered in detail?
No, the book does not delve into digital branding extensively.
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary
From the back cover:
Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding―a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”
From the brand
Trusted books and eBooks written by graphics professionals for the creative at heart. Peachpit has always been committed to developing new ways to share information and make lifelong learning as accessible and engaging as possible.
What is Peachpit?
Peachpit Press has been training and inspiring creative people since 1986
Who are Peachpit books for?
Our books offer unique strengths and style of instruction for graphics professionals and students alike
What can I expect from Peachpit?
Step-by-step explanations, timesaving techniques, savvy insider tips, and expert advice
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All levels.
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An easy, visual approach to learning the latest technology, complete with Web Edition and videos (new editions only).
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Typically beginner through intermediate levels.
Publisher : New Riders; 2nd edition (25 Aug. 2005)
Language : English
Paperback : 208 pages
ISBN-10 : 0321348109
ISBN-13 : 978-0321348104
Dimensions : 13.46 x 2.29 x 20.19 cm
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