-
- 30 October 2023
Price: [price_with_discount]
(as of [price_update_date] – Details)
[ad_1]
Brand-driven Innovation: Strategies for Development and Design
Review:
This book is a must-read for anyone interested in brand-driven innovation. It provides insightful strategies for developing and designing products that align with a brand’s identity. The authors delve into various case studies that showcase successful brand-driven innovation, offering readers practical tips and techniques to implement in their own projects.
Pros:
- Clear and concise writing style
- Rich with real-world examples
- Covers a wide range of industries
- Actionable strategies and techniques
Cons:
- May be too specialized for readers without prior knowledge of branding concepts
- Could benefit from more visual illustrations or case studies
Conclusion:
Brand-driven Innovation is an essential resource for designers, marketers, and entrepreneurs looking to create impactful products. The book provides a comprehensive overview of brand-driven innovation, and its practical advice can be applied across various industries. While some background in branding may be helpful, the strategies and examples presented make it accessible to a wide range of readers.
FAQs:
Q: Who is the target audience for this book?
A: This book is primarily aimed at designers, marketers, and entrepreneurs who want to understand and implement brand-driven innovation.
Q: Can I benefit from this book if I have no prior knowledge of branding?
A: While some familiarity with branding concepts might enhance understanding, the book offers sufficient explanations and examples to make it accessible to readers without prior knowledge.
Q: Are there any practical tips included in the book?
A: Yes! The authors provide actionable strategies and techniques that readers can apply to their own projects.
Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.
The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
ASIN : B0768K2QQ4
Publisher : Bloomsbury Visual Arts; 1st edition (5 Oct. 2017)
Language : English
File size : 59728 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 484 pages
[ad_2]
#Branddriven #Innovation #Strategies #Development #Design #Required #Reading #Range
