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Product Review – Brand by Hand: Blisters, Calluses, and Clients: A Life in Design

Introduction

The book “Brand by Hand: Blisters, Calluses, and Clients: A Life in Design” is an inspiring memoir by Jon Contino, a renowned designer. In this book, Contino shares his intriguing journey in the world of design, providing valuable insights and showcasing his handcrafted approach to branding. The book is a must-read for aspiring designers and anyone interested in the creative process.

Content and Writing Style

The content of “Brand by Hand” is truly captivating. Contino delves into his personal experiences, discussing various projects he has worked on throughout his career. The writing style is engaging and the book is filled with beautiful illustrations and photographs, adding visual appeal to the narrative.

Contino’s dedication to the art of hand-lettering and traditional design techniques sets this book apart. He emphasizes the importance of craftsmanship, showcasing how his hand-drawn designs have made a lasting impact in the industry. The book also provides practical tips and techniques for aspiring designers to enhance their skills.

Conclusion

“Brand by Hand: Blisters, Calluses, and Clients: A Life in Design” is more than just a memoir. It is an inspiring guide that encourages designers to embrace the authenticity and uniqueness of handcrafted design. Contino’s passion for his work shines through every page, making this book both educational and delightful to read. After finishing this book, you’ll have a renewed appreciation for the art of design and a deeper understanding of the meticulous process behind creating a memorable brand.

FAQs

Q: Is this book only suitable for professional designers?

A: This book is suitable for anyone interested in design, whether you’re a professional designer or just a design enthusiast. It offers valuable insights and inspiration for both beginners and experienced designers.

Q: How many pages does the book have?

A: The book consists of 256 pages in total.

Q: Are there any practical exercises included in the book?

A: Yes, “Brand by Hand” includes various practical exercises and tips to help readers improve their hand-lettering and design skills.

Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino.

Jon is a born-and-bred New Yorker. He talks like one, he acts like one, and most importantly, he designs like one. He is the founder and creative director of Jon Contino Studio, and over the past two decades, he has built a massive collection of award-winning graphic-design work for high-profile clients such as Nike, 20th Century Fox, and Sports Illustrated. Throughout all of this, he has gone to design hell and back, facing obstacles like fear, self-doubt, and bad luck. Brand by Hand documents the work and career of Jon Contino, exploring his lifelong devotion to the guts and grime of New York and cementing his biggest artistic inspirations, from hardcore music to America’s favorite pastime. A graphic-design retrospective showcasing his minimalist illustrations and unmistakable hand-lettering, Brand by Hand shares how Contino has taken a passion for pen and ink and turned it into an expanding empire of clients, merchandise, and artwork.

Publisher ‏ : ‎ Abrams; Illustrated edition (23 Oct. 2018)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 1419732242
ISBN-13 ‏ : ‎ 978-1419732249
Dimensions ‏ : ‎ 20.32 x 3.18 x 25.4 cm

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