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Product Review: Brand Admiration: Building A Business People Love

Introduction

Brand Admiration: Building A Business People Love is an exceptional book that dives deep into the concepts and strategies behind creating a strong brand presence. Written by renowned marketing expert, [Author’s Name], the book offers valuable insights and practical advice for entrepreneurs and business owners seeking to build a successful brand.

Content

The book explores the concept of brand admiration and outlines how businesses can foster strong emotional connections with their customers. [Author’s Name] provides real-world examples of renowned brands that have successfully built a loyal following, showcasing the impact of brand admiration on business success.

Through a combination of compelling storytelling and comprehensive research, the author offers practical steps and strategies to create a brand that people genuinely love. From authentic brand purpose to sustainable business practices, the book covers a wide range of topics that contribute to building a strong brand identity.

Pros

• The book provides actionable steps and case studies to illustrate the key concepts.
• It offers a comprehensive guide for building a brand that is admired by customers.
• The author’s writing style is engaging and easy to follow.
• It emphasizes the importance of authenticity and purpose in brand-building.
• The book is suitable for both new entrepreneurs and experienced business owners.

Cons

• Some of the concepts discussed in the book may be familiar to readers with an extensive marketing background.
• The book could benefit from more visuals and illustrations to enhance the reader’s understanding.

Conclusion

Brand Admiration: Building A Business People Love is a must-read for anyone looking to create a brand that stands out in today’s competitive business landscape. With its insightful content and practical advice, this book empowers entrepreneurs to build strong emotional connections with their audience, thereby driving long-term success. [Author’s Name] has delivered an invaluable resource that will guide businesses towards building a brand people genuinely love.

FAQs

Q: Is this book suitable for beginners in the business world?

A: Yes, this book is suitable for both aspiring entrepreneurs and experienced business owners. The author presents the information in a clear and accessible manner, making it easy to understand for readers at all levels.

Q: Are there any resources or tools recommended in the book?

A: While the book primarily focuses on strategies and concepts, it does provide links to additional resources and case studies that readers may find helpful in implementing the ideas discussed.

Q: Is the book relevant to businesses of all sizes?

A: Absolutely. The strategies and principles outlined in the book can be applied to businesses of any size, from small startups to large corporations. The concepts of brand admiration are universal and have the potential to benefit all businesses.

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth.

The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don’t just do the job; they offer exactly what customers need (enabling benefits), in way that’s pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration.

In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any ‘canaries in the coal mine’, and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time.

A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Publisher ‏ : ‎ Wiley; 1st edition (15 Nov. 2016)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 1119308062
ISBN-13 ‏ : ‎ 978-1119308065
Dimensions ‏ : ‎ 16 x 2.79 x 23.11 cm

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