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Review
Book of Branding – A Guide to Creating Brand Identity for Startups and Beyond
This book is a comprehensive guide that offers valuable insights into the world of branding, specifically tailored for startups and entrepreneurs. The author’s expertise shines through as they provide clear and concise explanations, making it easy for readers to understand and implement branding strategies.
Pros:
- The book covers all essential aspects of branding, from defining brand values to creating visual identities.
- The author offers practical tips for building a brand that resonates with the target audience.
- The examples and case studies included are highly informative and bring the concepts to life.
- The writing style is engaging and easy to follow, even for those new to branding.
Cons:
- The book could have included more in-depth strategies for managing and maintaining a brand over time.
- Some topics, like copywriting and social media strategies, could have been explored in greater detail.
Conclusion
The Book of Branding is an excellent resource for startups and entrepreneurs looking to establish a strong brand identity. It provides a solid foundation in branding principles and offers practical advice that can be applied immediately. While some areas could have been expanded upon, overall, this book is a valuable asset for anyone seeking to build a successful and impactful brand.
FAQs
Q: Is this book suitable for beginners?
A: Yes, absolutely. The book is written in a way that is easily understandable for those new to branding.
Q: Does the book cater specifically to startups?
A: While startups are the main focus, the principles and strategies discussed can be implemented by any business, regardless of size or industry.
Q: Are there any actionable exercises or templates included?
A: Yes, the book includes various exercises and downloadable templates to help readers apply the concepts discussed.
Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity.
The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved.
Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
From the Publisher
Offering first hand experience, insights and tips throughout; real life case studies are used to show how great, collaborative work can be achieved.
Book of Branding works for and with new businesses and individuals alike, showing why visual identity is the beating heart of a great brand strategy.
Printed and bound in England Full colour print 256 pages paperback
Book of Branding
a guide to creating brand identity for startups and beyond
Book of Branding is an essential addition to the startup toolkit—a guide designed for entrepreneurs, founders, designers, brand creators and anyone seeking to decode the complicated world of brand identity design.
The conversational, jargon free tone aims to help the reader understand the essential elements of the brand identity process.
Suitable for entrepreneurs, founders, designers, brand creators and those wanting to know more about branding identity design An essential guide to helping founders understanding branding idenity Easy to follow steps from planning, to brand id creation and application The last section goes behind the scenes; with real-life client insights Supported by a dozen of real life brand ID startup case studies
Book of Branding is an essential addition to the startup toolkit – suitable for new products, services, individuals and beyond.
A guide designed for entrepreneurs, founders, designers, brand creators
Section One: PLANNING
This section explains what it takes to turn an idea into a full brand identity system.
This stage of the project is the time to fully understand and question the business and its purpose, and delve deeper into its potential audience and how we can turn them into devoted, long term fans and advocates. This means honing in on the strategy and garnering the insights you need that will go on to form all the creative decisions further down the line; creating a road map for the rest of the long journey ahead.
Section Two: PROCESS
The Process section focuses on the foundations of a brand’s identity.
Taking strategy and style guides into consideration, this stage includes naming of the new company, creation of the logo, forming the broader design system through things like colour and type choices, designing various visual assets and establishing the brand’s tone of voice, and more. This section will also show how feedback should be encouraged and invited, and how great ideas deserve great presentation through advice and tips learned first hand.
Section Three: APPLICATION
The Application section shows how to take the design system and best apply it across tangible brand asset.
Spanning stationery designs, presentation templates, digital design, advertising, identity application for interior design and everything in between. It encourages readers to consider the possibilities for the full scope of their branding toolkit, maximising the exciting possibilities of the visuals for the business’s launch to make a splash, and beautifully.
Section Four: ADVICE
The last section, Advice, goes behind the scenes; with real-life insights.
When projects go wrong and what to do about it, how to get paid (and deal with non-paying clients) and dealing with “feedback” from pesky online brand “spectators”. Elsewhere you’ll find ideas on how to run projects smoothly and collaborate with others, enabling enough time for validation and reflection. First and foremost, as per the book’s premise, it shows how to own and enjoy the process and get the most out of it, both creatively and for your future career.
Out 11th November
Publisher : Brand Nu Ltd; First Edition (11 Nov. 2019)
Language : English
Paperback : 256 pages
ISBN-10 : 0993540031
ISBN-13 : 978-0993540035
Dimensions : 14.8 x 2 x 21 cm
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