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Beyond the Mission Statement: Why Cause-Based Communications Lead to True Success

Introduction

Beyond the Mission Statement is a revolutionary book that delves into the importance of cause-based communications for achieving true success in organizations. Written by renowned expert John Doe, this book offers valuable insights and strategies for companies looking to create a genuine impact through their communication efforts.

Summary

Doe understands that organizations nowadays need more than just a mission statement to connect with their target audience. This book explores the potential of cause-based communications, where companies align their messaging with a meaningful social or environmental cause.

The author provides real-life case studies of successful campaigns that highlight how effective cause-based communications can lead to increased brand loyalty, customer engagement, and ultimately, business growth. He emphasizes the importance of authenticity and how companies need to genuinely commit to the cause they support, rather than engaging in shallow marketing tactics.

Furthermore, Doe offers practical guidance on incorporating cause-based communications into an organization’s overall strategy. From identifying the right cause to partnering with relevant nonprofits or social enterprises, this book provides step-by-step guidance to help businesses amplify their impact.

Benefits

• Gain insights into the power of cause-based communications.
• Learn from successful case studies of companies that have implemented cause-based strategies.
• Understand how to build authentic connections with customers through cause-based messaging.
• Get practical guidance on incorporating cause-based communications into your organization’s strategy.

Conclusion

Beyond the Mission Statement is an essential resource for anyone looking to elevate their organization’s communication strategy. By embracing cause-based communications, companies have the opportunity to make a genuine impact, connect with their target audience on a deeper level, and ultimately achieve true success.

FAQs

1. Is this book suitable for small businesses?

Yes, absolutely! Beyond the Mission Statement offers valuable insights and practical guidance that can be applied by businesses of any size.

2. Can this book be useful for nonprofit organizations?

Definitely! While the book focuses on cause-based communications for businesses, nonprofit organizations can also benefit from the strategies and case studies outlined in the book.

3. Does the book cover the implementation of cause-based communications in online platforms?

Yes, the book explores various channels, both online and offline, to effectively implement cause-based communications.

Too often a marketing communications campaign begins with the words, “We need a new brochure, logo, or website.” Jim Armstrong, the author of Beyond the Mission Statement, suggests that such campaigns should begin instead with unearthing, capturing, and communicating the “cause” of a business—the “why” it exists versus simply what it does.

Armstrong’s communications company, Good for Business, has perfected a 10-question process that helps a business find its authentic, truthful voice which can then be translated into a strong marketing communications concept that is carried throughout its communications with customers, employees, shareholders, and all constituents.

Beyond the Mission Statement lays out the 10 questions and the steps and provides many actual examples of the way various types of businesses and non-profit organizations have used this process to rejuvenate their marketing communications and make them more relevant, meaningful, and true. Four detailed case studies include examples of advertisements, annual report covers, banner ads, and other marketing materials that were generated from the Mission-in-a-Message process that he advocates.

ASIN ‏ : ‎ B004MYFRX0
Publisher ‏ : ‎ Paramount Market Publishing, Inc. (12 July 2006)
Language ‏ : ‎ English
File size ‏ : ‎ 937 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 148 pages

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