Price: [price_with_discount]
(as of [price_update_date] – Details)

[ad_1]

Product Review: Brand Storytelling

About the Book

“Brand Storytelling: Put Customers at the Heart of Your Brand Story” is an insightful guide written by [Author’s Name]. The book explores the power of storytelling in building and enhancing brand identity. It offers practical strategies and examples to help businesses connect with their customers on a deeper level.

Key Features

• Clear and concise explanations of brand storytelling concepts.
• Practical tips and techniques to implement effective storytelling strategies.
• Real-life case studies that illustrate successful brand storytelling.
• Provides actionable steps to put customers at the center of brand story development.

Pros

• The book offers a fresh perspective on brand storytelling, emphasizing the importance of connecting with customers emotionally.
• The author’s writing style is engaging and easy to understand.
• Each chapter includes relevant examples and anecdotes to illustrate key points.
• The step-by-step approach makes it easy for businesses to implement the strategies.
• Offers valuable insights into creating compelling stories that resonate with the target audience.

Cons

• Some sections might feel repetitive if the reader is already familiar with basic storytelling principles.
• Could include more in-depth analysis of unsuccessful brand storytelling attempts.

Conclusion

Overall, “Brand Storytelling: Put Customers at the Heart of Your Brand Story” is a must-read for marketers, entrepreneurs, and business owners looking to create a strong brand identity. The book provides valuable insights and practical advice on leveraging the power of storytelling to engage customers and build lasting relationships. By putting customers at the center of the brand story, businesses can effectively differentiate themselves in today’s competitive market. Highly recommended!

FAQs

1. Who is the target audience for this book?

The book is targeted towards marketers, entrepreneurs, and business owners who are interested in leveraging brand storytelling techniques to enhance their brand identity.

2. Does the book provide specific examples?

Yes, the book includes various real-life case studies that illustrate successful brand storytelling efforts.

3. Are there any practical tips to implement the strategies?

Absolutely! The book offers practical tips and techniques that businesses can implement to effectively incorporate storytelling into their branding strategies.

Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.

Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer’s life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a ‘How to Guide’ taking readers through each step of the design thinking process in order to prototype their stories.

Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a ‘hero’ to ‘sidekick’ mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.

From the Publisher

Publisher ‏ : ‎ Kogan Page; 2nd edition (3 July 2023)
Language ‏ : ‎ English
Paperback ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 1398610089
ISBN-13 ‏ : ‎ 978-1398610088
Dimensions ‏ : ‎ 16 x 23.5 x 1.5 cm

[ad_2]

#Brand #Storytelling #Put #Customers #Heart #Brand #Story