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Product Review: Building Distinctive Brand Assets

Introduction

Building Distinctive Brand Assets is an exceptional book that dives deep into the world of brand building and highlights the importance of creating unique brand assets. This insightful guide is a must-read for marketers and business owners who wish to make their brand stand out in the competitive market.

Key Features

• Comprehensive coverage of the importance of brand assets.
• Real-life examples and case studies to illustrate key concepts.
• Step-by-step guidance on creating and leveraging brand assets.
• Practical tips and strategies for brand differentiation.
• Written by industry experts with years of experience in brand management.

Review

Informative and Practical

Building Distinctive Brand Assets provides a wealth of valuable information that can be immediately applied to any brand-building efforts. The authors explain the importance of creating strong brand assets that are easily recognizable and memorable. The real-life examples and case studies effectively demonstrate how successful brands have utilized their assets to gain a competitive edge.

Easy-to-Follow Guidance

One of the strengths of this book is its practical nature. The step-by-step guidance helps readers understand how to identify and develop brand assets, as well as how to effectively use them to drive brand recognition. The strategies and tips provided allow for easy implementation and experimentation to find the most effective approach for each individual brand.

Conclusion

Building Distinctive Brand Assets is an essential resource for marketers and business owners who wish to build a strong and recognizable brand. The book’s well-researched content, practical advice, and industry expertise make it a valuable asset itself. By learning from the insights shared within this book, brands can take important steps towards standing out in today’s competitive market.

FAQs

Q: Is this book suitable for beginners in marketing?

A: Yes, this book is suitable for beginners as it provides clear explanations and practical guidance on brand asset development.

Q: How long does it take to read this book?

A: The reading time may vary depending on individual reading speed, but it can be completed in approximately 5-6 hours.

Q: Can the strategies discussed be applied to both small and large businesses?

A: Absolutely! The strategies and advice in this book can be tailored to fit the needs of businesses of all sizes.

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it’s time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand’s Distinctive Assets.

Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.

Publisher ‏ : ‎ OUP Australia & New Zealand; Illustrated edition (12 April 2018)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 248 pages
ISBN-10 ‏ : ‎ 0190311509
ISBN-13 ‏ : ‎ 978-0190311506
Dimensions ‏ : ‎ 23.37 x 1.78 x 16 cm

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