-
- 20 October 2023
Price: [price_with_discount]
(as of [price_update_date] – Details)
[ad_1]
Brand Storytelling: Put Customers at the Heart of Your Brand Story
Review
Pros:
- Engaging content that resonates with customers
- Practical strategies for implementing brand storytelling
- Insightful case studies highlighting successful examples
Cons:
- Focuses more on theory than step-by-step guidance
- Limited coverage of digital storytelling techniques
Overview:
Brand Storytelling: Put Customers at the Heart of Your Brand Story offers valuable insights into the power of storytelling in building a brand. The book emphasizes the importance of connecting with customers through authentic and compelling narratives. It provides practical strategies and presents case studies to illustrate how brands have effectively engaged their audience through storytelling.
Conclusion:
Overall, Brand Storytelling is a thought-provoking resource for marketers and business owners seeking to leverage the power of storytelling to create stronger connections with their customers. While the book could benefit from more detailed guidance and coverage of digital storytelling techniques, it offers valuable insights and inspires readers to rethink their brand narratives.
FAQs:
1. Is this book suitable for beginners?
Yes, this book is suitable for both beginners and experienced marketers. It provides a good introduction to brand storytelling principles and offers valuable insights for those new to the concept.
2. Does the book cover digital storytelling?
While the book touches on digital storytelling, its coverage is somewhat limited. Readers looking for in-depth guidance on digital storytelling techniques may need to explore additional resources.
3. Are there practical exercises or activities included?
Unfortunately, the book does not contain specific exercises or activities. However, it provides numerous examples and case studies that can be used to inspire and guide your own brand storytelling efforts.
4. Can this book be applied to all types of businesses?
Yes, the principles and strategies presented in Brand Storytelling can be applied to businesses across various industries. The book focuses on the core concepts of storytelling, which are applicable to any brand looking to strengthen its connection with customers.
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google.
Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer’s life has changed as a result of them.
Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle, and rebuild a brand story, shifting the brand from a ‘hero’ to ‘sidekick’ mentality, and positioning the customer as a key influencer to motivate the audience.
Simplifying where to begin, how to benchmark success and ensure a consistent brand voice throughout every department, this book clearly shows how readers can align an emotive connection with the customer’s personal values, experiences and aspirations, and how that will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for the long-term, rather than simply trying to win it.
Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google, to tap into authentic brand loyalty and human connection.
Publisher : Kogan Page; 1st edition (3 Mar. 2020)
Language : English
Paperback : 232 pages
ISBN-10 : 0749490470
ISBN-13 : 978-0749490478
Dimensions : 15.6 x 1.4 x 23.01 cm
[ad_2]
#Brand #Storytelling #Put #Customers #Heart #Brand #Story
