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- 3 November 2023
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Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
By Joe Pulizzi and Robert Rose
Introduction
As a marketing professional, I was excited to dive into “Killing Marketing” by Joe Pulizzi and Robert Rose. This book explores a revolutionary concept that challenges conventional marketing strategies and provides insightful ways to transform marketing costs into profit.
Content and Insights
Pulizzi and Rose succeed in shedding light on how businesses can rethink their marketing approach and turn it into a revenue-generating asset. The book emphasizes the importance of building a loyal audience and utilizing owned media platforms to drive profitability. It provides actionable strategies, case studies, and practical advice for implementing these concepts effectively. The writers’ expertise and deep understanding of the subject matter are evident throughout the book.
Highlights
- The authors stress the significance of content marketing and how it can fuel business growth.
- They explore the monetization potential of owned media platforms and explain how businesses can create valuable marketable assets.
- The book takes a comprehensive approach, covering various aspects of transforming marketing from cost to profit.
- The writing style is engaging and easy to understand, making it accessible to marketers at all levels of experience.
Conclusion
“Killing Marketing” is a must-read for marketers who want to break free from traditional marketing methods and take their businesses to new heights. The authors’ innovative approach challenges the norm and offers a roadmap for leveraging marketing costs to generate revenue. By adopting the principles outlined in this book, businesses can transform their marketing into a sustainable and profitable asset.
FAQs
Q: Is this book suitable for beginners in marketing?
A: Yes, absolutely! “Killing Marketing” is written in a way that is accessible to marketers of all levels, including those who are new to the field.
Q: Does the book provide practical advice that can be implemented?
A: Yes, Pulizzi and Rose provide numerous actionable strategies, case studies, and practical insights that can be implemented in real-world scenarios. You’ll find valuable and applicable advice throughout the book.
Q: Are there any digital resources or additional materials provided along with the book?
A: Unfortunately, the book does not come with additional digital resources or materials. However, the insights and strategies shared in the book are comprehensive and self-contained.
Killing your current marketing structure may be the only way to save it!
Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center.
What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.
Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model.
Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to:
* Transform all or part of your marketing operation into a media company
* Integrate this new operation into traditional marketing efforts
* Develop best practices for attracting and retaining audiences
* Build a strategy for competing against traditional media companies
* Create a paid/earned media strategy fueled by an owned media strategy
Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly.
Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.
ASIN : B0743MG1TF
Publisher : McGraw Hill; 1st edition (8 Sept. 2017)
Language : English
File size : 2114 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 272 pages
Page numbers source ISBN : 1260026426
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