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Product Review: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 5th Edition
Overview
Designing Brand Identity is a comprehensive and invaluable guide that every member of a branding team should have. In its 5th edition, it offers updated insights, strategies, and examples to help professionals understand and navigate the complex world of branding.
Pros & Cons
- Pros:
- Highly informative and well-structured content.
- Provides a holistic understanding of brand identity.
- Offers practical exercises and case studies for better comprehension.
- Cons:
- May not be suitable for those with advanced knowledge of branding.
- Some examples could be more diverse to cater to various industries.
Conclusion
Overall, Designing Brand Identity is an essential guide for anyone involved in creating or managing a brand. Its practical approach, complemented by real-world examples, makes it a valuable resource for both beginners and experienced professionals. Despite a few minor drawbacks, the 5th edition is a significant improvement with updated information and contemporary insights. This book is a must-have for branding teams looking to enhance their understanding and implementation of effective brand identity.
FAQs
1. Who is the target audience for this book?
This book is best suited for branding professionals, marketing managers, entrepreneurs, and individuals interested in understanding the complexities of brand identity.
2. Are the case studies provided in this edition relevant to different industries?
While the book covers various case studies, it could benefit from including a wider range of industries to cater to a more diverse audience. However, the principles and insights shared can still be applied to different sectors.
3. Is this book suitable for beginners?
Absolutely! Designing Brand Identity is written in a way that beginners can easily grasp the concepts and theories, thanks to the practical exercises and clear explanations provided.
Designing Brand Identity
Design/Business
Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
3 sections: brand fundamentals, process basics, and case studies.
Over 100 branding subjects, checklists, tools, and diagrams.
50 case studies that describe goals, process, strategy, solution, and results.
Over 700 illustrations of brand touchpoints.
More than 400 quotes from branding experts, CEOs, and design gurus.
Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders―global and local. It’s an essential reference for implementing an entire brand system.
Carlos Martinez Onaindia
Global Brand Studio Leader
Deloitte
Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic.
Paula Scher
Partner
Pentagram
Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business.
Alex Center
Design Director
The Coca-Cola Company
Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand.
Andrew Ceccon
Executive Director, Marketing
FS Investments
If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible.
Olka Kazmierczak
Founder
Pop Up Grupa
The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted.
Jennifer Francis
Director of Marketing, Communications, and Visitor Experience
Louvre Abu Dhabi
Publisher : Wiley; 5th edition (8 Dec. 2017)
Language : English
Hardcover : 336 pages
ISBN-10 : 1118980824
ISBN-13 : 978-1118980828
Dimensions : 21.84 x 2.03 x 28.19 cm
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