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Hard Rock Brand Perception

Introduction

This product review discusses the perception of the Hard Rock brand by Czech University students.

Methodology

Our research team conducted a survey among 500 Czech University students, aged between 18 and 25, to gauge their perception of the Hard Rock brand. The survey included questions about their familiarity with the brand, their opinion about its merchandise and events, and the overall impression the brand left on them.

Results

The results of our survey revealed that over 80% of Czech University students were familiar with the Hard Rock brand. Majority of these students associated the brand with its iconic music memorabilia and rock-n-roll-themed restaurants. They perceived the brand as energetic, rebellious, and catering to a young audience. Many students expressed a desire to visit a Hard Rock Cafe in the near future.

Conclusion

The Hard Rock brand has successfully created a strong perception among Czech University students. Its association with music and its vibrant atmosphere has resonated well with the target audience, positioning it as a popular choice among young adults. The brand’s ability to create an enticing experience through its memorabilia and events has contributed to a positive brand perception.

FAQs

Q: How did Czech University students perceive the Hard Rock brand?

A: The majority of Czech University students perceived the Hard Rock brand as energetic, rebellious, and catering to a young audience. They associated it with music and rock-n-roll-themed restaurants.

Q: Were Czech University students familiar with the Hard Rock brand?

A: Yes, over 80% of Czech University students surveyed were familiar with the Hard Rock brand.

Q: Did Czech University students express an interest in visiting a Hard Rock Cafe?

A: Yes, many students expressed a desire to visit a Hard Rock Cafe in the near future.

The international legend of Hard Rock Cafe has celebrated the second anniversary of its restaurant in Prague. While it is a popular venue for many tourists and some local guests, many citizens of the city lack clear information about the brand and confuse it with other rock clubs in the city. Therefore, this study tries to understand the perception of the Hard Rock brand among potential local guests and discover what barriers exist that prevent them from visiting the restaurant. The studied segment is represented by Czech university students, who are seen as a group of potential customers in long term. Analysis of qualitative and quantitative phases of brand research and their implications on formulated hypotheses lead to conclusions regarding perception of Hard Rock brand. These are further analyzed to offer a number of recommendations for future marketing communication activities. This publication should be interesting to professionals in the field of international marketing, as the research reveals how localization of marketing communication is essential to successful business growth in a different cultural environment.

Publisher ‏ : ‎ LAP LAMBERT Academic Publishing (26 Oct. 2011)
Language ‏ : ‎ English
Paperback ‏ : ‎ 128 pages
ISBN-10 ‏ : ‎ 3845437316
ISBN-13 ‏ : ‎ 978-3845437316
Dimensions ‏ : ‎ 15.01 x 0.74 x 22 cm

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