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Product Review: Brand Vision Archetypes – Creating Brands With Meaning (NMSBA Book 2)

Introduction

Brand Vision Archetypes is a highly insightful book that delves deep into the world of branding. It is the second book in the NMSBA series and offers a comprehensive understanding of creating brands that resonate with consumers on a meaningful level.

Review

Pros

• The book provides a detailed explanation of various brand archetypes and their impact on consumer perception.
• The examples and case studies used are relevant and bring the concepts to life.
• It offers practical tips and strategies for developing a brand vision and positioning it effectively in the market.
• The writing style is engaging and keeps the reader hooked throughout.

Cons

• Although the concept of brand archetypes is explored extensively, some readers may find it overwhelming or too theoretical.
• More visual aids, such as diagrams or infographics, could have enhanced the understanding of the concepts further.

Conclusion

Brand Vision Archetypes is a must-read for marketers, brand managers, and anyone interested in understanding the power of branding. It goes beyond superficial marketing tactics and guides readers towards creating brands that evoke emotions and establish deep connections with consumers. Despite a few minor drawbacks, the book offers valuable insights that can be applied in various industries.

FAQs

Q: Is this book suitable for beginners in branding?

A: Yes, Brand Vision Archetypes caters to beginners as well. It explains the concepts clearly and provides practical guidance for developing brand visions.

Q: Are the strategies mentioned in the book applicable to all types of businesses?

A: Yes, the strategies discussed in this book can be applied to different industries and types of businesses. The principles of brand archetypes are adaptable and can be tailored to suit specific brand needs.

Q: Does the book include any real-life examples?

A: Yes, the book is filled with relevant case studies and examples that illustrate how different brands have successfully utilized archetypes in their branding strategies.

The authors present the neuromarketing foundation underlying the concept and application of Brand Vision Archetypes, clarify important issues including how many archetypes you should work with, how and when to use primary and secondary archetypes, how to avoid default and shadow archetypes, to the question of when you should change your brand vision archetype.
The book includes a complete set of archetypes and guidelines for conducting a Brand Vision Archetype and a Touchpoint Engineering workshop, respectively.
Kim is Head of Talent and Marketing with the Clemenger Group in Australia, which is BBDO’s local advertising agency partner. Peter is a marketing consultant and neuromarketing expert who has worked with leading corporations in 20 countries on five continents.

ASIN ‏ : ‎ B01G0YYJ60
Language ‏ : ‎ English
File size ‏ : ‎ 825 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 149 pages

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