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Product Review: Brand Positioning: Connecting Marketing Strategy and Communications

Introduction

I recently had the opportunity to read the book “Brand Positioning: Connecting Marketing Strategy and Communications”
and found it to be a valuable resource for understanding the importance of brand positioning in marketing.

Content

The book provides a comprehensive overview of brand positioning, starting with the fundamentals and gradually diving
into advanced concepts. It covers various aspects of brand positioning, such as defining target markets, identifying
unique selling propositions, and creating a strong brand image.

One of the things I appreciated most about this book is its practical approach. The author provides numerous
real-world examples and case studies to illustrate key concepts, making it easier to grasp and apply the principles
of brand positioning.

The writing style is clear and engaging, making it accessible to both marketing professionals and beginners. The book
doesn’t overwhelm the reader with jargon but rather breaks down complex topics into understandable terms.

Conclusion

“Brand Positioning: Connecting Marketing Strategy and Communications” is a highly recommended read for anyone looking
to enhance their understanding of brand positioning and its impact on marketing strategies. It provides practical
insights and actionable advice that can be implemented immediately to improve brand positioning efforts.

FAQs

1. Who is the target audience for this book?

This book is suitable for marketing professionals, business owners, entrepreneurs, and students studying marketing
or related fields. It caters to both beginners and experienced individuals looking to deepen their knowledge of brand
positioning.

2. Can this book be helpful for small businesses?

Absolutely! The book offers valuable guidance not only for large corporations but also for small businesses. It
emphasizes the importance of brand positioning for business success, regardless of the size of the organization.

3. Does the book cover digital brand positioning?

Yes, the book recognizes the significance of digital media in today’s marketing landscape and provides insights and
strategies for effective digital brand positioning.

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy.

Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises.

This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.

ASIN ‏ : ‎ B0845YW427
Publisher ‏ : ‎ Routledge; 1st edition (23 Jan. 2020)
Language ‏ : ‎ English
File size ‏ : ‎ 15342 KB
Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 256 pages

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